TEAR Fund New Zealand has been running in New Zealand for more than 30 years. TEAR Fund partners with local organisations in developing countries to work directly with the poorest people to help them find their own solutions to overcoming poverty. Their key activities are child sponsorship, Microenterprise, community development projects and disaster relief.
With the many fundraising projects here in New Zealand, and multiple aid partners in developing countries, TEAR Fund has a large number of stakeholders who need to be managed and communicated with effectively to ensure that TEAR Fund can maximise the impact that they can make.
Late last year TEAR Fund was a benefactor of the TechSoup NZ programme, adding the Microsoft Dynamics CRM tool to their suite of technology.
TEAR Fund General Manager, Jon Horne says that before taking up the TechSoup NZ package the organisation was using a number of different systems.
"We used to cobble together a number of different tools to manage our stakeholder relationships, but now the Microsoft Dynamics CRM package has allowed us to streamline our systems and processes so that we can take our supporters on a deeper journey.
"With the CRM tool we are able to garner and build a better understanding of our supporters and their individual needs, and as such we can tailor and personalise our relationship with them. This means that we can target our messages and communication, and create a deeper connection which ultimately leads to positive action and advocacy for the poor.
"Without TechSoup NZ, the Microsoft Dynamics CRM package would have been out of our reach, and we may not have considered it as an option, and instead continued on with our many systems; which in the long run would have been more costly in time, effort and expense.
"So, while technology isn't the most glamorous thing, it's really the engine room. And having the right tools is really helping us to improve our operations, our accountability and most importantly our relationships so that we can focus on helping people in developing countries overcome poverty."