This series of 6 interactive webinars will help you to review your current social media strategy or to develop one if you are just beginning. Over the course of the webinars you will learn all of the elements to embed social media, make it time and cost effective, create compelling content and measure your results. You will help to shape the content to ensure that it is relevant and useful. What you will learn can be implemented immediately and you are encouraged to take the steps along the way and make the most of this coaching opportunity.
Course schedule and outline
The course consists of 6 webinars of 1.5 hours each, to be held weekly at 1-2.30pm NZDT from Wednesday 5 October, 2016. Each webinar will include a comprehensive presentation, group discussion and exercises. The slides, video recordings and templates will be available after each session.
Introduction to social media platforms
In this session we will review all of the major social media platforms and understand the benefits to your organisation. You will have the opportunity to evaluate which platforms best suit your marketing and fundraising objectives and understand how they interact and support each other. We will share a simple platform structure that will ensure tangible and measurable results.
Social media audit and strategy
This webinar will help you to conduct a social media audit on your organisation. You will be taken through the steps to evaluate what is working, what is not and what assets you have at your disposal to integrate into a strategy. You will also receive a simple social media strategy that can be integrated into the overall business, marketing and fundraising strategies for your organisation.
Policy, systems and processes + crisis planning and reputation management
Making social media work strategically requires systems and processes that make it time and cost effective. Policies ensure that staff know the boundaries of social media within your organisation and support them in engaging in a responsible way. Things can and do go wrong on social media (often when we least expect it) and a crisis plan ensures that you are prepared. You will be provided with the necessary steps to manage your organisations reputation on social media and a template to follow when your organisational reputation is at risk.
Creating compelling content and campaigns
It is often said that 'content is king' and nothing is more true in social media. Without compelling and engaging content it is very difficult to get tangible results from social media. We will share the various types of content that are most successful and help you to build a powerful communications calendar that shares the story of your organisation. We will also review the key elements of a successful social media campaign and provide a template for campaign creation.
Management tools and measurement
The creation of a social media dashboard will help make social media more time and cost effective. We will review a variety of no or low cost content management and measurement tools to support your efforts. Without measurement you won't know how or if your social media efforts are producing results. In this session you will learn about the key indicators to look for and how to report on your strategy to support your organisational goals.
Often at the end of a course or program, you are left with unanswered questions or knowledge gaps. Throughout the series we will ask for feedback that will help to shape the final session. You will have the opportunity to suggest content and as a group will decide on the most relevant components for the last session. There will also be significant question and answer time to cover any unfinished questions you may have.
Due to the nature of the course, unfortunately we are unable to take registrations for individual sessions.
About the presenter: Kate vanderVoort
Kate vanderVoort founded Social Mediology in 2009, to fulfil her passion of connecting people, organisations and ideas. As an early adopter, she has used social media as a tool for building brands, increasing sales, creating social change and building online communities for many years. She has worked on social media strategies and training for some of Australia’s largest corporates and not-for-profits and still has a passion and commitment to helping small business access these powerful marketing tools.
Kate had 15 years experience in the not-for-profit sector in the areas of marketing, online strategy, fundraising and business development. Previous roles have included CEO of Discovery Australia, General Manager of the Quest for Life Foundation and Chairman of the goodcompany Board. Kate has a degree in social work, a Cert IV in workplace training and has completed the AICD Company Directors Course.
Kate has received scholarships to participate in the Leadership Australia Program, AsiaLink Leadership Program, World Youth Leadership Program and the AICD Company Directors Course. She is also a Board member of Samford Commons, a new community owned enterprise which includes a social media and digital connection portal, school of sustainability, urban farming, business hub and other community engagement programs.
PRICE: $225 ($180 for Premium Members)