Delivery & Length:
This live course consists of 1 webinar running for 1 hour, to be held at 1PM NZST on Thursday December 6, 2018
Course Information:
What topics are covered in Building Better Traffic: Content Marketing + SEO to drive impact ?
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What is SEO and content marketing?
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How do you know if your site has “good” SEO?
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What are “keywords” and why do they matter?
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What tools can you use to find keywords?
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What should you write about? How do you choose what keywords and topics to write about?
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What are best practices for writing for the web?
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How do you measure success?
What is not included in the program?
Before starting the course you will need
Course Outcomes:
What will you have at the end of Building Better Traffic: Content Marketing + SEO to drive impact?
By the end of the series of the webinar you will be able to
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Incorporate the basics of content marketing and SEO into your digital strategy
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Find new keyword opportunities through strategic research using our favorite tools
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Write content that will rank in search and drive more engaged site traffic
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Develop and implementing an editorial process at your organization
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Measure and tracking success with Google Analytics and Google Search Console
Pre course reading:
No other precourse reading required.
If you would like to submit any questions before the course starts or have a request for specific content to be covered, please send an email to events@connectingup.org.
Audience
Who is the webinar suitable for?
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Marketing Associates and copywriters who want to build skills to take their work to the next level
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Marketing and communications managers looking for ways to implement content marketing into their current strategy
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Marketing directors and executive-level staff interested in boosting website traffic
About the Facilitator: Olivia Marlowe Giovetti
Olivia Marlowe-Giovetti is a digital Swiss Army knife whose work as Account Strategist Whaler at Whole Whale combines client account management with digital strategy analysis and a focus on content insight.
At Whole Whale, Olivia has worked with improving the SEO strategies and data reporting systems for clients including Idealist, the Lung Cancer Foundation of America, Concern Worldwide U.S., and the Mental Health Association of New York City. Her SEO fingerprints have also shown up on Whole Whale’s work with AFS-USA, the One Love Foundation, the Peter G. Peterson Foundation, and Fund Good Jobs.
Olivia has led workshops and lectures with the Nonprofit Coordinating Committee of New York’s 2017 Learning Lab, the Center for Court Innovation, Chamber Music America, Columbia University, and Bard College. She also co-hosted Whole Whale University’s course on content marketing and SEO. She is certified in Google Analytics, Google AdWords, and UX.
She comes to the team from 21C Media Group, where she handled online imaging, branding, and marketing for a roster of top-level classical musicians and performing artists (favorite projects: launching a new website for Plácido Domingo and coordinating a fundraiser to benefit the UNHCR on behalf of Rolando Villazón). Prior to 21C, Olivia coordinated logistics for the New York Philharmonic’s Spring 2013 tour of Europe while also managing its social media platforms — increasing Facebook engagement by 385% over a six-month period. As a journalist, she served on Time Out New York’s editorial staff and was a blogger/host for WQXR/Q2 Music. Her writings have also appeared in the Washington Post, Paper, NPR, VAN, and Gramophone.
Outside of the arts, Olivia is passionate about refugee rights, mental health awareness, and freedom of expression. Her studies have taken her to Moscow, Rome, and New York and she’s currently pursuing her Master’s in Divinity Studies. On weekends, you can find her teaching meditation classes at MNDFL.
