Date: 8th February 2022

Time: 1:00pm – 2:30pm (NZDT)

Price: $50

Do you feel like your copywriting needs a little extra emotional connection and context? Stories make all the difference and can help your organisation raise money, increase brand awareness and engage your audience in advocacy. This webinar will switch on those stories to make it easier and more streamlines to plan and write.

Once you find your storytelling rhythm it flows seamlessly into your writing for your newsletters, website, blog, annual reports, speeches and other communications. 

During this session we will cover:

  • Using the narrative lens to storytelling and why it matters
  • How to plan a story worth telling and sharing planning secrets 
  • How conflict and emotional layering make for a compelling read
  • Your copywriting checklist for setting a pace 
  • Words that work and ones to avoid 
  • Content curation techniques
  • Interview questions that help build copy
  • Compelling character profiles 
  • Powerful storytelling inspiration 
  • Work at your own pace workbook

This course is suitable for: Beginners/Intermediate

Course Outcomes:

By the end of this webinar your organisation will have an understanding of the following topics:

  • Story content plan
  • Story themes to suit your organisation
  • Comprehensive story collection / extraction chart 
  • Interview templates 
  • Go to lists for great examples 
  • Copywriter tools anyone can use

Audience

This webinar is suitable for (type of positions/sectors it is relevant to):

  • Marketing and Fundraising GMs
  • Communications Officers
  • CEO and Directors of small nfpos
  • Volunteer communications staff for not for profits in the community health / wellbeing / environment / animal welfare / community goodwill sector.

Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

IMPORTANT: If you do not receive the link to join the webinar 24 hours before the commencement date/time, please contact events@connectingup.org to request this information.

Andrea Rowe - Copywriter, communications strategist and author.

Copywriter, Communications strategist and author Andrea Rowe loves a good story, and knows how to plan and craft them for maximum engagement.

Andrea specialises in for not-for-profit organisations, social enterprises, community campaigns and businesses who want to make an impact. For 30 years she has delivered copywriting, content development, strategic communications planning and media support to help engage, influence, fundraise, connect and make a difference.

Andrea’s writing career has been polished through not-for-profit, government and environmental communications, ministerial media liaison, speech writing, issues and crisis communications and major event public relations.  With a passion for identifying tactical approaches and creating engaging copy that helps tell stories and connects with customers and community, Andrea loves sharing how to build on reputations through powerful and persuasive copy and storytelling planning. She’s been the creator behind powerful copy for the Royal Flying Doctor Service, People and Parks Foundation,Luke Batty Fundation, Kids Teaching Kids, Conservation Volunteers Aust NZ, Barnados and Hello Sunday Morning.

As a published children’s author and committed community member she has also founded her own not for profit writing organisation.