Not-for-profits are taking advantage of social media’s ability to facilitate and expand their impact by combining an organisational strategy with their professional online networks to connect, build relationships and establish trust and thought leadership. This way of operating goes beyond simply using tools like Facebook or Twitter and requires a networked mindset where openness and being ‘data-informed’ are essential. This interactive presentation will explore how not-for-profit leaders can improve their organisation’s social media use and embrace best practices of a networked not-for-profit, including measurement and learning, and avoiding some of the pitfalls and challenges.

Speaker biography:
Beth is the author of ‘Beth’s Blog: How nonprofits can use social media’, one of the longest running and most popular blogs for not-for-profits. She’s been working in the not-for-profit sector for over 33 years in technology, social media, training, capacity building, evaluation, fundraising and marketing. She is the author of several books and frequent contributor to many not-for-profit technology websites, blogs and magazines. She is also an internationally-recognised trainer who has trained not-for-profits in all seven continents.

An additional video on the speaker panel featuring Beth Kanter and John Kenyon is included in this package.