Fundraising and marketing planning workshop - 4-7 Dec
With
more and more not-for-profit organisations competing to gain support
from the community especially in regards to funding, it is important
that your message is communicated clearly and effectively using the
right marketing channels. People need to know and understand the work
that you do and ultimately share the same passion for your cause to
compel them to be involved.
Come along to these half-day workshops in Wellington, Christchurch, Hamilton and Auckland, and learn how to build a plan for your organisation's marketing and fundraising campaign to achieve maximum results.
With
more and more not-for-profit organisations competing to gain support
from the community especially in regards to funding, it is important
that your message is communicated clearly and effectively using the
right marketing channels. People need to know and understand the work
that you do and ultimately share the same passion for your cause to
compel them to be involved.
Come along to these half-day workshops in Wellington, Christchurch, Hamilton and Auckland, and learn how to build a plan for your organisation's marketing and fundraising campaign to achieve maximum results.
Key learning:
- Planning your fundraising programme
- The need for planning
- Setting the scene for your fundraising programme
- Tapping into your networks
- Getting your Board on board
- Promoting your fundraising campaign
- Which marketing channels best suit your organisation - online or offline
- The key messages of your marketing campaign
- All marketing has a shelf life - how long will yours last
All attendees will receive a workbook which will allow you to work on a real-life case for your organisation.
Workshop schedule
Wellington
Tuesday 4 December 2012
9am-12pm NZDT
New Zealand Institute of Chartered Accountants
Register for the Wellington workshop
Christchurch
Wednesday 5 December 2012
9am-12pm NZDT
Christchurch Polytechnic Institute of Technology
Register for the Christchurch workshop
Hamilton
Thursday 6 December 2012
9am-12pm NZDT
Waikato Institute of Technology
Register for the Hamilton workshop
Auckland
Friday 7 December 2012
9am-12pm NZDT
Parnell Trust Jubilee Building
Register for the Auckland workshop
About the presenter - Graeme Russell
Graeme Russell is the owner and director of Adage, a not-for-profit strategy agency working with organisations on issues around governance, funding and assisting with building awareness through the use of social media. He has experience in helping organisations with their fundraising plan and campaign, philanthropic fundraising, tele-fundraising and sponsorship. He's had the privilege to work with leading charities and not-for-profits, as well as various community groups including children, health and disability advocacy groups, hospice, education and prevention groups.