The whole world in your hand: Embracing the mobile revolution

The mobile revolution is changing the way organisations work and interact with their audience. It adds another channel to the multi-channel world where our not-for-profits exist. This creates opportunities and changes the ways we can communicate, market, fundraise and provide services. This presentation will look at the range of effects that mobile connectivity has on the not-for-profit sector and examples of how organisations from Australia and abroad are learning about using mobile. It will also provide guidelines for approaching the integration of this global trend into your work.

How people-driven campaigns are changing the world

A rugby fan and father of two young boys forces the NRL to take a strong stand on violence against women by current players. A rural villager in India forces unprecedented attention on local village level corruption and a commitment from authorities to stamp it out. A Melbourne childcare worker mobilises hundreds of thousands of people globally forcing Lindt and Ferrero to commit to stamping out child labour in their supply chains. These are just some of the hundreds of examples of successfully people powered campaigns on Change.org - led not by organisations or political parties, but by individuals using the power of digital technology to catalyse and mobilise movements. In two short years Change.org has grown to more than 25 million users globally, and seen thousands of victories on local, national and international issues. I'll share lessons on what's lead to this amazing growth, and what can be learned by individuals and organisations from the new style of people powered online campaigning that is exploding around the world.

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