This package includes the following session videos:

1. The modern not-for-profit: Thriving in the age of Cloud computing and technology
This session will look objectively at the technology developments that have occurred over the last 2 years which are transforming the not-for-profit landscape. Covering topics such as Cloud computing, workforce mobility, business intelligence and CRM, Tony will present a glimpse into the future with his view of the “modern not-for-profit”, combined with real world examples of how CEOs have already transformed their organisations through the use of technology.

2. Digital storytelling for not-for-profits
We all love great stories. Stories have the power to move minds and hearts, to create worlds and destroy them, and ultimately, to motivate our audiences and supporters to our actions and causes. In a fragmented media landscape, one where people-powered media has become a new standard of communication, the contest to get stories in front of audiences has never been more severe. But for those who can capitalise on these opportunities, there has never been more direct way to reach motivated groups of passionate supporters, ones who will see your cause succeed. In this enlightening and highly practical session, author, filmmaker and web designer Mikey Leung will help you elevate your art of digital storytelling, using free and open source software platforms, to reach audiences just around the corner or indeed, worldwide.

3. Strategic communications planning for not-for-profits 
In a crowded marketplace it’s especially valuable to have a clear message. As a not-for-profit your message is your promise. It sums up what you do and why it matters. Understanding your strategic communications goals is complex. Good communications don’t just happen. It’s a disciplined process that starts with an honest appraisal of your market position, successes and concerns. This presentation will take delegates through how to create a new strategic communications plan for their organisation and how to review profile, target audiences, perceptions, key messages and how to measure success.

4. Successfully navigating a communication campaign in the not-for-profit sector 
Our presentation would focus on creating a multi-channel campaign for not-for-profits encapsulating strategy development, public relations, partnership development, brand recognition, marketing, fundraising and advertising and would include effective methods of reporting. Our philosophy is that not-for-profits need to have a strategic approach to communication management to enable/enhance fundraising activities. If the community and your stakeholders don’t know about your organisation, brand or the need your organisations exists to serve, they are unable to support you or utilise your services. A successful campaign with effective reporting is essential for sponsorship development and retention.

5. Q&A from session 3 and 4

6. Be networked, use measurement and make sense of your data
Not-for-profits are taking advantage of social media’s ability to facilitate and expand their impact by combining an organisational strategy with their professional online networks to connect, build relationships and establish trust and thought leadership. This way of operating goes beyond simply using tools like Facebook or Twitter and requires a networked mindset where openness and being ‘data-informed’ are essential. This interactive presentation will explore how not-for-profit leaders can improve their organisation’s social media use and embrace best practices of a networked not-for-profit, including measurement and learning, and avoiding some of the pitfalls and challenges.