This package includes the following session videos:

1. The whole world in your hand: Embracing the mobile revolution
The mobile revolution is changing the way organisations work and interact with their audience. It adds another channel to the multi-channel world where our not-for-profits exist. This creates opportunities and changes the ways we can communicate, market, fundraise and provide services. This presentation will look at the range of effects that mobile connectivity has on the not-for-profit sector and examples of how organisations from Australia and abroad are learning about using mobile. It will also provide guidelines for approaching the integration of this global trend into your work.

2. How people-driven campaigns are changing the world
A rugby fan and father of two young boys forces the NRL to take a strong stand on violence against women by current players. A rural villager in India forces unprecedented attention on local village level corruption and a commitment from authorities to stamp it out. A Melbourne childcare worker mobilises hundreds of thousands of people globally forcing Lindt and Ferrero to commit to stamping out child labour in their supply chains. A 22-year-old man from Sydney brings Alan Jones - one of the most powerful people in national media - and his radio show to its knees in less than two weeks.

These are just some of the hundreds of examples of successfully people powered campaigns on Change.org - led not by organisations or political parties, but by individuals using the power of digital technology to catalyse and mobilise movements. In two short years Change.org has grown to more than 25 million users globally, and seen thousands of victories on local, national and international issues. I’ll share lessons on what’s lead to this amazing growth, and what can be learned by individuals and organisations from the new style of people powered online campaigning that is exploding around the world.

3. Digital strategy and online marketing tools
As we are aware, the digital space is rapidly growing every day and with so many new mediums or communication, how does one manage their time and their brand online? How can we effectively and efficiently communicate with our community online? Let’s try to help make life easier with some great online tools that help make managing multiple channels that little bit easier!

4. Free online tools to navigate your not-for-profit to success
Often short of staff, time and tight on budgets, as not-for-profits we are always on the lookout for new cost-effective ways to get things done — and you will find a real treasure trove of useful free tools online. We will be showing how to use lots of awesome free online tools to help your not-for-profit navigate your marketing, communication and social media strategies for maximum effect in the most cost effective way. They will include tools for online collaboration, social media administration and measurement, email marketing, mailing list management, events management, website analytics, photo editing, document management and more! We will be using practical, hands-on examples of how TRI and our clients use these tools: what, why and how.

5. Using social media to (re)engage about sexual health and build online communities 
For its recent social marketing campaign, The Big Picture, ACON Health developed the first large scale social media initiative in the Australian HIV sector to target gay men who account for ¾ of new HIV infections in NSW. This presentation will show how the social media campaign was developed and will explore the benefits of Facebook and Twitter, the challenges faced and the lessons learned, such as:

  • What posts or tweets worked and why
  • The impact of social media on traffic to the website Facebook reach and engagement
  • Twitter under performance and why
  • Implications on project planning, project management and resources for internal staff

6. Online crisis support and suicide prevention 
Lifeline has recently launched an Online Crisis Chat application with tremendous response and well received feedback. The system allows helpseekers to interact with professional, well-trained crisis supporters who assist individuals in keeping safe. The key initiative proposed by Lifeline's strategic vision of making 'Australia free of suicide'. The system is a classic example of how technology helps in enabling crisis support and ultimately suicide prevention.

7. Q&A from session 5 and 6

8. Unleash your social media kungfu: Techniques and tools everyone should know
Oh not-for-profit social media warriors, it’s time to hone your skills, learn new moves and take one step closer to the mastery of your art. In this training session you will learn about techniques to make your content cut through the noise, the fine art of scheduling posts and the social media toolkit every not-for-profit should know about. Be prepared.

9. Speaker panel
Q&A session with John Kenyon and Beth Kanter