Print and email newsletters can be compelling communication tools to connect with your volunteers, partners, donors and emerging supporters. They can build reputation and drive change. However, they can also put readers to sleep or end up looking elsewhere for that connection.

Copywriter and Communications Strategist Andrea Rowe opens her toolbox to share practical examples to evolve your newsletter or EDM so that it’s a positive experience your readers look forward to reading and acting on.

Date: Wednesday, 2 March 2022 

Time: 11:00am – 12:30pm (AEDT)

Price: $50

Course Outcomes:

By the end of this webinar your organisation will have an understanding of the following topics:

An insightful overview of where to start and how to continue with confidence in planning editorial and themes for your newsletters. Andrea will share the following:

  • Tips on writing audience and donor focussed copy
  • Insights into outcome-oriented headlines and powerful calls to actions
  • Examples of newsletters with storytelling formats that cut through
  • Take away exercises to identify content, and to keep supporters in the spotlight

What is not included in the program?

Graphic design and photography, editing and grammar, privacy and sensitivity reading

This course is suitable for: Beginners/Intermediate

Audience

This webinar is suitable for (type of positions/sectors it is relevant to):

  • Marketing and Fundraising GMs
  • HR and People and Culture Officers
  • Communications Officers
  • CEO and Directors of small nfpos
  • Volunteer communications staff for not for profits in the community health / wellbeing / environment / animal welfare / community goodwill sector.

Andrea Rowe - Copywriter, communications strategist and author.

Copywriter, Communications strategist and author Andrea Rowe loves a good story, and knows how to plan and craft them for maximum engagement.

Andrea specialises in for not-for-profit organisations, social enterprises, community campaigns and businesses who want to make an impact. For 30 years she has delivered copywriting, content development, strategic communications planning and media support to help engage, influence, fundraise, connect and make a difference.

Andrea’s writing career has been polished through not-for-profit, government and environmental communications, ministerial media liaison, speech writing, issues and crisis communications and major event public relations.  With a passion for identifying tactical approaches and creating engaging copy that helps tell stories and connects with customers and community, Andrea loves sharing how to build on reputations through powerful and persuasive copy and storytelling planning. She’s been the creator behind powerful copy for the Royal Flying Doctor Service, People and Parks Foundation,Luke Batty Fundation, Kids Teaching Kids, Conservation Volunteers Aust NZ, Barnados and Hello Sunday Morning.

As a published children’s author and committed community member she has also founded her own not for profit writing organisation.