Download the slides here

It takes a whole organisation to deliver on a corporate sponsorship strategy. It doesn't matter whether you are a Board Member, CEO or the fundraiser for your Not-For-Profit - everyone has a role to play in creating and implementing a successful sponsorship program.

How well does your organisation pull together?

The role of your Board in implementing a philanthropic campaign is well documented. Why then is no-one talking about the fact that it is a conflict of interest for your Board Directors to bring their commercial interests to the table when creating a sponsorship strategy?

How 'sponsorship-friendly' is your organisation really? And what does that even mean?

In this webinar, Abby will take you through the 16 steps involved in:

• 'Unpacking' a sponsorship strategy for your not-for-profit and what you need to do to give you the best chance at success.
• Your Board and sponsorship;
• Your role in educating the corporate sector.
• Strategies for involving your CEO and Board - and why they NEED to be involved.
• Making your charity 'sponsorship ready' and identifying the powerful marketing allure you hold for the right sponsor.
• Looking at your support base so you can make the right connection with the right companies.
• Properly communicating the benefits of your association for a sponsor.
• The true power of your sponsorship approach - it might not be what you think!
• Identifying the right questions to ask of potential sponsors and how to close the deal.
• Managing prospecting meetings and dealing with nerves!
• And much, much more!