The session “Fundraising Futures: Unlocking AI for Impact”
introduces how artificial intelligence can support not-for-profit fundraising.
It emphasises that AI is not about replacing fundraisers but about handling
repetitive, administrative tasks so staff can focus on building human
relationships with donors. The session covers practical applications of AI such
as hyper-personalisation, predictive analytics, persona testing, and content
creation. It also highlights the importance of data privacy, good prompting
practices, and secure platforms. Attendees are shown practical tools they can
start using immediately and are encouraged to create an AI action plan tailored
to their organisation’s needs.