
Webinar Recording: Get started with email marketing using MailChimp
Since the emergence of social media as a marketing method, it has been suggested that email marketing is no longer relevant or effective – this is not so! Used correctly, email marketing is an incredibly valuable component of your digital marketing toolkit to communicate with and encourage action from your database.
This webinar will cover the basics of how to set up your email marketing using MailChimp, and touch on some important considerations including Australian privacy laws and the management of contact data, and tips for managing and making the most of your ongoing email marketing.
Key learning outcomes:
Managing subscribers
Creating email lists, groups and segments
Importing subscribers
Exporting subscribers
Subscription forms
Creating email campaigns
Basic campaign set up
Using templates (focus on default MailChimp template options, not custom HTML templates)
Adding content
Testing
Scheduling and sending
Results and reporting