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This live webinar consists of 1 session running for 1 hour.

Each webinar will include a comprehensive presentation and group discussion/Q&A. The slides, video recordings and any templates applicable will be available after each session.

Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

Course Information:

Every Brand Has a Story. The Difference Is, Consumers Only Care about the Good Ones.

This webinar will help you identify your hook and understand how to connect with your audience—even if you don’t think there’s anything special about you.

And you’ll learn the one simple shift that instantly makes your brand more appealing, regardless of the industry you’re in.

Sign up now and you’ll learn how to:

• Define your purpose & values so they resonate inside and outside your business. You’ll ignite passion in your staff and customers will flock to support you.
• Get clear on who your buyers are. Once you define your ideal customer and the problem they face, you can go all in on solving it. Make yourself the obvious choice.
• Captivate hearts & minds with a properly told brand story. We’ll teach you the secret framework that creates powerful messages and makes your customer feel like a hero.

When we’re done, you’ll have everything you need to be an awesome brand. And you’ll be on your way towards creating passionate, loyal, and raving fans. Why is that important? Because raving fans buy more often, spend more on each purchase, and are a pleasure to do business with. They’re the best customers you could ever hope to have.

Raving fans do your marketing for you.

What is not included in the program?

This is a free training for a much larger concept. Advanced concepts cannot be covered in this time, however we will show you where to go for more help.

Audience

This webinar is suitable for:

• Business Leaders
• Consultants
• Marketing

About the Presenter: Luke Faccini

I’m a Brand Storyteller and Chief Do-Gooder at The Sponge, a certified B-Corp and proud member of Conscious Capitalism Australia. I’ve spent two decades transforming small companies & global giants into awesome brands. And my goal is to help good businesses, like yours, do more good.

You’ll hear more about my story during the webinar, including the change that made me shed 80% of my clients, reorganize my business, and burn my entire playbook. The information I’m sharing here is the same training I charge thousands of dollars for. But this is the DIY version—and I’m giving it to you for free, so you can put more good into the world.

Because we can never have enough of that.

Connecting Up is a part of the Infoxchange Group

Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years.

With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology.

www.infoxchange.org/au