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The mobile revolution is changing the way organisations work and interact with their audience. It adds another channel to the multi-channel world where our not-for-profits exist. This creates opportunities and changes the ways we can communicate, market, fundraise and provide services. This presentation will look at the range of effects that mobile connectivity has on the not-for-profit sector and examples of how organisations from Australia and abroad are learning about using mobile. It will also provide guidelines for approaching the integration of this global trend into your work. Speaker biography: John is a not-for-profit technology educator and strategist helping not-for-profits for over 20 years. He provides advice, educate and write about the effective use of technology in not-for-profit organisations. An additional video on the speaker panel featuring John Kenyon and Beth Kanter is included in this package. 

This package includes the following session videos: 1. The whole world in your hand: Embracing the mobile revolutionThe mobile revolution is changing the way organisations work and interact with their audience. It adds another channel to the multi-channel world where our not-for-profits exist. This creates opportunities and changes the ways we can communicate, market, fundraise and provide services. This presentation will look at the range of effects that mobile connectivity has on the not-for-profit sector and examples of how organisations from Australia and abroad are learning about using mobile. It will also provide guidelines for approaching the integration of this global trend into your work.

Donors are the lifeblood of your organisation, volunteers the strong backs upon which it is built. You rely on them and on the partners and other constituents who interact with your not-for-profit on a daily basis. Tracking them all involves creating and maintaining a lot of data.  But that data also needs to be accessible. A database is like a First Aid kit—it doesn’t matter what’s in it if you can’t get to it when you need to. For example, if a donor calls, you want to be able to instantly access their donation history, their personal information and any other relevant data.  

Email is a key channel to communicate with our stakeholders, volunteers, donors and supporters. Many not-for-profit organisations use emails to send out e-newsletters, information on the upcoming fundraising campaigns, event invitations and other campaigns to promote their cause.  It is a powerful marketing tool that delivers value by driving response and cultivating ongoing relationships, and it is cited by marketers as one of the tactics with the best ROI. Numerous surveys of online marketers around the world also show that email is as important to them as it was two years ago. But it has to be done right to generate results.  This webinar aims to extend participants' skills and knowledge in practical and successful email marketing. Learning outcomes include: 

Things might have changed since you last built a website. It is now cheaper and easier to build well-designed websites that will be effective for you, your organisation, search engines and your mobile users. Make sure you go in this time with your eyes open and be aware of what is happening so you can get a website that does what you need and looks terrific. In this webinar we will go through the top 10 tips for building a new website: