Having your content marketing strategy in place and leveraging it to get greater reach and engagement on Facebook is just one part of the puzzle – and may only get you so far. The reality is that none of us own Facebook. It is a free platform, and as such, if you want to get bigger results, faster, then it is inevitable that most organisations will need to use paid advertising in the form of Facebook Ads, Promoted Posts or Offers. 

But where do you start? What types of ads are best? How can you reach mobile users? What gives you the best return on investment?

There are many questions to ask before launching into paid advertising on Facebook. 

In this webinar, you will learn how to leverage the power of the most popular and successful forms of Facebook Ads, Facebook Offers and Location-Based Marketing on Facebook – and which suits your organisation the best for immediate results! 

We will be covering the following and more:  

  • An overview of paid vs free content on Facebook
  • Introduction to Facebook ads and paid Facebook advertising
  • How to know what is the best type of ad for not-for-profit organisations
  • Location-based marketing – what it is and how you can use it to now to easily market your not-for-profit for FREE! 
  • Why Facebook Offers is one of the best ways to reach your target market, get return on your investment and drive leads, traffic and sales for your not-for-profit
  • How to integrate these strategies with your existing online and offline marketing

About the presenter - Donna Moritz

Donna is a Social Media & Visual Marketing Specialist and founder of Socially Sorted on the Sunshine Coast, Australia. When not blogging about visual social media strategy, relationship marketing and location-based marketing for business on her site, she is a contributing author at www.socialfresh.com, www.entrepreneur.com, www.amyporterfield.com and Europe's www.socialmediablog.es. She has also been featured on Forbes and Yahoo Small Business. Recently dubbed by Amy Porterfield as the "Ultimate Visual Marketer", Donna is becoming well known as an expert in visual social media and teaches bloggers and online businesses how to leverage the power of visual marketing in their business.