Facebook is the biggest and most popular social networking site in the world. With more than 11.5 million users in Australia, it is quickly becoming an important marketing tool for not-for-profit organisations to raise awareness, share stories, raise funds and gather the community to support their cause.

Whether you are looking to set up a Facebook page for your organisation or you've just created one and would like to use it more effectively, this webinar will help you make the most of this tool to reach and engage your target audience.

It will look at the basic principles in Facebook marketing, including:

• Facebook overview - the do's and don'ts of Facebook marketing
• How to avoid getting your Facebook page deleted for breaching Facebook's Terms of Use
• How to increase awareness and maintain engagement with your target audience 

Webinar level: Beginner/Introductory

About the presenter - Christine Gooding

Christine Gooding (Social Media Director, The Shannon Company) has provided social media services for various clients in the United States, Canada, Australia, New Zealand and the Philippines for 10 years. Her experience includes development and implementation of social media strategies, training and coaching, online community engagement and editorial, content creation and monitoring and analysis.

Previous workshop attendees appreciated Christine’s in depth knowledge of social media.

“I like that the presenter, Christine was able to discuss points and questions raised throughout the session.” 

“She was able to present massive information that is easily digestible and in a short timeframe.” – past workshop participants.