A marketing communication strategy is essential regardless of the size and nature of your organization. It doesn’t need to be long or complicated, and simple is usually more likely to acted on. In this webinar, Mel will talk you through what you should include in a simple marketing so it is meaningful, relevant and practical. You will learn:

  • How to set measurable marketing goals and the metrics you should include
  • How to identify who your target market is and why this can save you time and money
  • How to integrate social media into your other off and online activities
  • Tools and tips to help you implement your strategy
  • what to include in an action plan so you implement your marketing strategy.

Attendees of this webinar will also receive a copy of Mel’s simple marketing plan template.

About the presenter: Mel Kettle

Mel Kettle is a communication and social media strategist, author of The Social Association and sought-after speaker. She has over 25 years’ experience, as well as a Master of Business in Marketing and a Master of Public Health. 

Mel specialises in working with member-based organisations to help them address some of their biggest challenges – engaging with and demonstrating value to members. She provides tailored and practical communication solutions through speaking, mentoring, training and facilitation. 

An accomplished speaker, Mel has presented at many conferences, workshops and events on the topics of communication and social media. Her presentations are packed full of relevant examples and practical advice that participants can start actioning immediately. She also trains, mentors and up-skills CEOs, staff and volunteers to improve their communication and social media skills.

Mel’s first book, The Social Association: 5 key skills not-for-profits need to increase member engagement, generate ROI and create thriving online communities, was published in February 2018.

www.melkettle.com