Start email marketing for your organisation with the popular MailChimp service and learn about all the key basics to make sure you are doing it right.

This webinar will cover:

  • Why MailChimp
  • Subscribers
    • Creating and managing an email list
    • Sign up forms
    • How to add subscribers to your list (import/export)
    • Using groups and segments for targeted marketing
  • Creating campaigns
    • Basic campaign set up
    • Using templates (focus on default MailChimp template options, not custom HTML templates)
    • Adding content
    • Design tips
    • Testing
    • Scheduling and sending
  • Results and reporting
    • How to read and use the campaign reports

Presented by Mathan Allington, Marketing & Events at Connecting Up