Are you struggling to reach your social media goals on a limited budget? Are you pouring money into Facebook advertising without seeing any success? Tap into Kirsty Wallett’s extenstive experience in the social media and not-for-profit sectors and take home practical skills to stretch your social media budget and resources further. Learn to target your resources towards the social platofrms and tactics that will deliver success and sustainability in your organsiation’s social media.

This webinar will cover:

1. Learn to develop a realistic social media strategy for your organisation 

2. Learn to harness Facebook advertising and make the most of your limited budget 

3. Take home sound strategies for managing your resources and staff for social media on a day-to-day basis. 

4. Assess your organisation’s social media success and adjust your strategy and resourcing as needed   

About the presenter - Kirsty Wallett

Kirsty Wallett is a social media and digital marketing specialist with 11 years experience in the media, marketing and communications industries.

Kirsty is the founder of K.Franc Social, a digital marketing, social media and public relations consultancy. Kirsty started her career as a radio journalist at Sydney's Radio 2UE, Canberra's 2CA, and SeaFM and GoldFM on the Gold Coast, before specialising in public relations, marketing and social media.

Kirsty has worked for a range of commercial, government and not-for-profit organisations in Australia and Asia, including online travel company Wotif.com, the Queensland Police Service, RACQ CareFlight and Alzheimer's Australia. Across these organisations Kirsty has managed the marketing and social media strategy for large online communities of more than 150,000.

Kirsty's passion lies as a social media marketing specialist, consulting to not-for-profit organisations and SMEs. She thrives on empowering these organisations to kick start their online marketing and social media presence, target limited resources and create highly-engaged online communities to reach their organisational goals and fulfil their missions.

Kirsty has consulted to various NFPs including Day of Difference, Canberra Men's Centre, Metro Assist Migrant Resource Centre, the Foster Care Association of Victoria, One Girl, and fundraising consultancy Fish Community Solutions. Kirsty has also presented as a social media and online specialist at workshops and industry events including the Fundraising Institute of Australia and Interactive Minds Brisbane. You can contact Kirsty on Twitter @kirstywallett or www.kfrancsocial.com