Since the emergence of social media as a marketing method, it has been suggested that email marketing is no longer relevant or effective – this is not so! Used correctly, email marketing is an incredibly valuable component of your digital marketing toolkit to communicate with and encourage action from your database. This webinar will cover the basics of how to set up your email marketing using MailChimp, and touch on some important considerations including Australian privacy laws and the management of contact data, and tips for managing and making the most of your ongoing email marketing. Key learning outcomes: Managing subscribers Creating email lists, groups and segments Importing subscribers Exporting subscribers Subscription forms Creating email campaigns Basic campaign set up Using templates (focus on default MailChimp template options, not custom HTML templates) Adding content Testing Scheduling and sending Results and reporting