The social media advertising landscape can feel like a minefield. Learn the best way to get advertising bang for your buck on Facebook and Instagram, quickly efficiently and on a shoestring budget.

By the end of this presentation you will be able to:

  • Create and target advertising campaigns on Facebook and Instagram
  • Create dynamic advertising content to help you ads stand out from the crowd

Kirsty Wallett 

 About the presenter: Kirsty Wallett

Kirsty Wallett is a social media and digital marketing specialist with more than 10 years experience in the media, marketing and communications industries.

Kirsty is the founder of K.Franc Social, a digital marketing, social media and public relations consultancy. Kirsty started her career as a radio journalist at Sydney's Radio 2UE, Canberra's 2CA and the Austereo Network on the Gold Coast, before specialising in social media and marketing.

Kirsty has worked for a range of commercial, government and not-for-profit organisations in Australia and Asia, including online travel company Wotif.com, the Queensland Police Service, RACQ CareFlight and Alzheimer's Australia. Across these organisations Kirsty has managed the marketing and social media strategy for large online communities of more than 150,000.

Kirsty's passion lies as a social media marketing and PR specialist, consulting to not-for-profit organisations and SMEs. She thrives on empowering these organisations to kick start their online and public presence, target limited resources and create highly-engaged online communities to reach their organisational goals and fulfil their missions.

Kirsty has consulted to various NFPs including Day of Difference, Canberra Men's Centre, Metro Assist Migrant Resource Centre, the Foster Care Association of Victoria, One Girl, and fundraising consultancy Fish Community Solutions. Kirsty has also presented as a specialist at workshops and industry events including the Fundraising Institute of Australia and Interactive Minds Brisbane. You can contact Kirsty on Twitter @kirstywallett or www.kfrancsocial.com.