For many not-for-profit organisations the annual report represents a significant investment which too easily fails to “sell the cause” to potential supporters. This webinar will provide you with specific, practical steps to help you streamline the production of your next annual report and at the same time create an effective sales and marketing tool. 

The webinar will include some great case studies and production templates. Importantly, it will provide a framework for you to build a professional document which sells your story and demonstrates the difference your organisation makes to the communities you serve.

Key learning outcomes: 

• Understand your key takeaway message and identify your target markets
• Learn how to create great content and tell a compelling story
• Gain an insight into the value of authentic branding
• Streamline your annual report production process
• Develop an effective distribution strategy

About the Presenter – Fran Connelley

Fran Connelley has run her own marketing consultancy, Fran Connelley Marketing, for 21 years. As a not-for-profit branding specialist she has worked with many organisations including Landcare Australia, Coastcare, Scalabrini Village, Sylvanvale Foundation, Can Assist, the Young Endeavour Youth Scheme, the Australian National Botanic Gardens and TAD Disability Services. Fran has been project managing annual reports for clients since 1991 and is the author of the eGuide, Managing your Non Profit's Annual Report. She is passionate about the power of branding to create authentic, effective communication tools for not-for-profit organisations

 “In the time I worked with Fran I came to realise the value of effective marketing. She supported the development of the entire executive team and shaped our thinking to be more progressive. Fran challenged us to get to the heart of our brand and then use every item of communication to sell our cause with authenticity and total professionalism.” Pauline Stanley, Former CEO, Sylvanvale Foundation.