Many not-for-profits are now using Facebook to build a community of supporters for their cause and engage their audience. Just like any other form of communications, a strategic approach is required when using Facebook to achieve maximum results and enable it to support other communication programs in your organisation.

What type of content will your audience be interested in? How can you encourage interaction through different type of posts? How often should you make a post? What tone should you use for the post? How can you use Facebook to drive traffic to your website?

These are the type of questions you need to ask yourselves when developing a Facebook strategy for your not-for-profit. In this webinar, you will learn:

• How to create a Facebook content strategy
• How to increase 'likes' to your page
• How to encourage your fans to engage with your content
• How to leverage Facebook with your existing website and other communication channels