A lot of time and resources can go into managing your social media strategy, but how do you know if it is effective? Often smaller organisations lack the resources and technology to adequately measure the impact of social media. In this webinar we will explore what should be measured, how to do that cost effectively and how to report internally and externally on results.

Key learning outcomes:

• Understanding what should be measured in social media 
• How to measure in a cost effective way
• Activity versus behaviour metrics. Whats the difference and what to measure?
• A social media dashboard of tools to measure with
• How to report return on investment

About the presenter - Kate vanderVoort

Kate vanderVoort founded Social Mediology in 2009, to fulfil her passion of connecting people, organisations and ideas. As an early adopter, she has used social media as a tool for building brands, increasing sales, creating social change and building online communities for many years. She has worked on social media strategies and training for some of Australia’s largest corporates and not-for-profits and still has a passion and commitment to helping small business access these powerful marketing tools.

Kate had 15 years experience in the not-for-profit sector in the areas of marketing, online strategy, fundraising and business development. Previous roles have included CEO of Discovery Australia, General Manager of the Quest for Life Foundation and Chairman of the goodcompany Board. Kate has a degree in social work, a Cert IV in workplace training and has completed the AICD Company Directors Course.

Kate has received scholarships to participate in the Leadership Australia Program, AsiaLink Leadership Program, World Youth Leadership Program and the AICD Company Directors Course. She is also a Board member of Samford Commons, a new community owned enterprise which includes a social media and digital connection portal, school of sustainability, urban farming, business hub and other community engagement programs.