Are you new to sponsorship in the charity sector? Perhaps you’ve been around for a while and you've suddenly found yourself in a role where you've been asked to get sponsors and feel a bit out of your comfort zone? Or, you might just be curious about dipping your toe in that water with corporate sponsors! Either way, this webinar is for you.

Some organisations feel embarrassed that they’ve never seriously explored sponsorship before, but I say, that is PERFECT!  It means that you’ve developed no bad habits, you have not unwittingly turned away ‘low hanging fruit’ (those brands that might be interested in supporting your cause), and mostly, you haven’t wasted precious time creating outdated bronze, silver, gold proposals when you could have been doing things that actually get you closer to engaging great partners.

If you are new to the sponsorship landscape, or your looking for a pathway that shows you the step-by-step approach that is embedded in best-practice principles, then please join Abby for this 60 minute webinar as she supports and guides you through:

  • What is sponsorship vs donation (it might sound awfully basic, but as a sector we’re still getting confused and it’s vital to your success that you know the difference.)
  • Are you ready for sponsorship? (we’ll look at the pros and cons for your organisation because there’s no point approaching sponsors if you don’t have your internal ducks in a row first.)
  • 'Unpacking’ the pathway to best practice sponsorship step-by-step (how to plan, find, connect with and keep your sponsors – this will help you get those ducks lined up!)
  • The true power in your sponsorship approach - it might not be what you think, but once you understand it and ‘own’ it, you will become an empowered advocate for your organisation.

About the Presenter - Abby Clemence

International speaker and one of Australasia's leading corporate partnership advisors to the For-Purpose Sector, Abby has more than 25 years’ experience in making people laugh and feel at ease, marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship.

Abby's key skill involves empowering corporate fundraisers and sponsorship seekers to adopt a fresh view of their organisation.  One that transforms them from a charity in need of handouts, to a powerful marketing partner to the right brand, so they can implement revenue-generation strategies that maximise their impact and increase their income.