Print and email newsletters can be compelling communication tools to connect with your volunteers, partners, donors and emerging supporters. They can build reputation and drive change. However, they can also put readers to sleep or end up looking elsewhere for that connection.

Copywriter Andrea Rowe opens her toolbox to share practical examples to evolve your newsletter or EDM so that it’s a positive experience your readers look forward to reading and acting on.

What will you get out of this webinar?

• Tips on writing audience and donor focussed copy
• Insights into outcome-oriented headlines and powerful calls to actions
• Examples of newsletters with storytelling formats that cut through
• Take away exercises to identify content, and to keep supporters in the spotlight

Attendees of this webinar will also receive a copy of Andrea’s “Essential elements of effective newsletter writing” mini-booklet.

About the facilitator – Andrea Rowe

Andrea Rowe is a Copywriter and PR strategist specialising in not-for-profit organisations and community campaigns. For over 25 years her specialist writing skills has encouraged followers and fundraising dollars for The Royal Flying Doctor Service, Conservation Volunteers, People and Parks Foundation, Kids Teaching Kids and The Luke Batty Foundation.

With a background in journalism and Ministerial media liaison, Andrea has BA in Media Studies and Post Grad in Crisis and Issues Communication. As a children’s author and committed community member she has also founded her own not for profit writing organisation.