Give your organisation a PR makeover with this engaging webinar on public relations and media relations for not-for-profits. Learn to use media coverage and other public relations tools to promote your organisation and events, while managing your brand reputation.

Tap into Kirsty Wallett's extensive experience in public relations for not-for-profits and take home some practical skills to stretch your resources further.

In this webinar, you will:

  • Learn to develop the basics of a successful public relations strategy for your organisation
  • Learn to harness media coverage to get your brand in front of donors and the wider public
  • Gain practical tips on how to deal with the media and manage PR within your organisation
  • Learn about what makes a 'news-worthy' event or media release

Kirsty Wallett 

 About the presenter: Kirsty Wallett

Kirsty Wallett is a public relations, marketing and social media specialist with 12 years experience in the media, marketing and communications industries.

Kirsty is the founder of K.Franc Social, a marketing, social media and public relations consultancy. Kirsty started her career as a radio journalist at Sydney's Radio 2UE, Canberra's 2CA, and SeaFM and GoldFM on the Gold Coast, before specialising in public relations, marketing and social media. Kirsty has worked for a range of commercial, government and not-for-profit organisations in Australia, New Zealand and Asia, including online travel company Wotif.com, the Queensland Police Service, RACQ CareFlight and Alzheimer's Australia. Across these organisations Kirsty has managed the marketing and public relations strategy and implementation.

Kirsty's passion lies as a social media marketing and PR specialist, consulting to not-for-profit organisations and SMEs. She thrives on empowering these organisations to kick start their online and public presence, target limited resources and create highly-engaged online communities to reach their organisational goals and fulfil their missions.

Kirsty has consulted to various NFPs including Day of Difference, Canberra Men's Centre, Metro Assist Migrant Resource Centre, the Foster Care Association of Victoria, One Girl, and fundraising consultancy Fish Community Solutions. Kirsty has also presented as a specialist at workshops and industry events including the Fundraising Institute of Australia and Interactive Minds Brisbane. You can contact Kirsty on Twitter @kirstywallett or www.kfrancsocial.com.