You've got the support of management, you've started social media accounts for your organisation and you're posting content. Now what? This presentation will help you take your organisation's social media to the next level, whether that means giving your stalled social media communities a kick-start or simply building on your recent social media successes.

This presentation will include real examples and case studies, fresh social media content ideas and practical strategy templates. Tap into Kirsty,s extensive social media strategy and content experience to improve your social media performance.

By the end of this presentation you will be able to:

  • Build a sound social media strategy for your organisation, or refresh your current social media strategy
  • Implement solid time-saving planning strategies to maximise your time spend creating social media content and maintaining social communities
  • Learn about Facebook and social media advertising, and how to make the most of what resources you have.

Kirsty Wallett 

 About the presenter: Kirsty Wallett

Kirsty Wallett is a social media and digital marketing specialist with more than 10 years experience in the media, marketing and communications industries.

Kirsty is the founder of K.Franc Social, a digital marketing, social media and public relations consultancy. Kirsty started her career as a radio journalist at Sydney's Radio 2UE, Canberra's 2CA and the Austereo Network on the Gold Coast, before specialising in social media and marketing.

Kirsty has worked for a range of commercial, government and not-for-profit organisations in Australia and Asia, including online travel company Wotif.com, the Queensland Police Service, RACQ CareFlight and Alzheimer's Australia. Across these organisations Kirsty has managed the marketing and social media strategy for large online communities of more than 150,000.

Kirsty's passion lies as a social media marketing and PR specialist, consulting to not-for-profit organisations and SMEs. She thrives on empowering these organisations to kick start their online and public presence, target limited resources and create highly-engaged online communities to reach their organisational goals and fulfil their missions.

Kirsty has consulted to various NFPs including Day of Difference, Canberra Men's Centre, Metro Assist Migrant Resource Centre, the Foster Care Association of Victoria, One Girl, and fundraising consultancy Fish Community Solutions. Kirsty has also presented as a specialist at workshops and industry events including the Fundraising Institute of Australia and Interactive Minds Brisbane. You can contact Kirsty on Twitter @kirstywallett or www.kfrancsocial.com.