Past webinars

Email is a key channel to communicate with our stakeholders, volunteers, donors and supporters. Many not-for-profit organisations use emails to send out e-newsletters, information on the upcoming fundraising campaigns, event invitations and other campaigns to promote their cause.  It is a powerful marketing tool that delivers value by driving response and cultivating ongoing relationships, and it is cited by marketers as one of the tactics with the best ROI. Numerous surveys of online marketers around the world also show that email is as important to them as it was two years ago. But it has to be done right to generate results.  This webinar aims to extend participants' skills and knowledge in practical and successful email marketing. Learning outcomes include: 

A picture is worth a thousand words."  The above saying shows what a powerful communication tool a picture can be, whether it is to tell a story or share a message. It is engaging, attention grabbing, visually appealing and can create strong emotional attachments.  So how can you use an image effectively as part of your marketing campaign, especially on social media?  In this webinar you will learn: 

Information management is a fundamental function of all not-for-profits. Organisational documents and records are valuable assets that not only provide evidence of organisational activities, but also support your strategic objectives and your day-to-day operations. Advances in information and communication technology over the last few decades have led to the creation and collection of vast quantities of documents and data in electronic systems. This has dramatically changed the way organisations need to approach their information management practices. Poor information management can seriously hamper the conduct of the organisation, lead to inefficient practices, lowered productivity and put an organisation at risk of regulatory non-compliance. Quality management of information, on the other hand, results in efficient work practices, improved decision making, clearer communication and reporting and can help with accountability and compliance.

The use of an effective Client Relationship Management (CRM) system is widely accepted as an effective tool for growing your organisation. For not-for-profits these systems are used for fundraising, stakeholder management and sometimes case management of the client base. In practice, however, the myriad of choices in today’s market can be confusing and will not all offer the best solution for you. Do you purchase a system on premise or opt for Software as a Service (Saas)? Do the needs of your organisation change regularly and will your system accommodate the change? After making your selection, there is the added challenge of implementing the system and managing the change within your organisation to ensure the technology is adopted swiftly and delivers fast ROI.

If you're looking for an easy way to get started with cloud computing, Microsoft's free suite of tools offers you a great way to personally dive into email communications, cloud storage, document editing and contact management.