Sorcha Rochford, Sr. Director of Strategic Partnerships

Sorcha is the Sr. Director of Strategic Partnerships at NationBuilder. She manages customer relationships and strategic partnerships for a host of the most influential political, brand, and non-profit organizations around the globe. She is a political strategy leader, committed to building community in an effort to develop more effective leaders from all walks of life.

Prior to joining NationBuilder, Sorcha worked as a Senior Associate of Dewey Square Group where she developed and managed grassroots organizations for a variety of candidates, ballot initiatives, businesses, and non-profits. Sorcha has also served as a political advisor on a number of federal, state and municipal campaigns across New England.

Kate vanderVoort, Founder and CEO, Social Mediology

Kate vanderVoort is Founder and CEO of Social Mediology and host of the Social Lights Podcast. She has worked with over 3000 businesses and not for profits on social media strategy and implementation across every industry. With more than 12 years specialising in growing and activating customer and cause communities, she is a highly sought-after conference speaker and trainer both in Australia and internationally. Kate has been named a Digital Community Champion by the Queensland State Government and is a Lead Trainer for the Facebook Community Manager Certification. She is passionate about helping not for profits and community groups understand and implement social media strategy and to help them grow and activate communities that take action.

 

Yvette Adams, Director, Creative Collective

Yvette Adams is a multi-award winning business woman who has started six businesses, has sold two, acquired one, and currently runs three - The Creative Collective - a digital marketing agency specialising in social media; The Training Collective - a digital skills training organisation, and awardshub.com - an online portal which helps people find business awards to enter. In 2018 she began working with Connecting Up and TechSoup - Australia and New Zealand’s leading not-for-profit dedicated to using technology to improve the lives of people experiencing disadvantage and the organisations that support them as their conference keynote speaker. Since then she has run dozens of webinar sessions for not for profit organisations across Australia and New Zealand, as well as assisting dozens of not for profit organisations and charities to digitally transform through strategy sessions, rebrands, website projects, marketing campaigns and more. She is passionate about empowering people with digital knowledge and skills and has developed award winning programs for local Councils, State and Federal agencies across Australia. 

Alecia Hancock, Director Hancock Creative

Alecia is on a mission to make not-for-profits and social enterprises around the world more successful and sustainable by building their social media confidence.

She is the founder of the award-winning Unite and Change the World events and director of Hancock Creative. In her past life she was a journalist and magazine editor and is now a sought-after international speaker and not-for-profit trainer. Alecia was chosen as one of WA’s most influential people in business by NIFNEX, her business was named WA Telstra Micro Business of the Year WA and won an Australian Web award for Social Media Campaign of the Year. Alecia is also a university lecturer at Notre Dame university on interactive media.

CRM Fundamental: Organising your data is non-negotiable for NFPs – Sorcha from Nation Builder – 60 mins

Time:  11:00am - 12:00pm (NZST)

This webinar will introduce you to the fundamentals of digital organising. Key concepts we’ll be covering include how and where to store your data, organising your data, and using a ladder of engagement to move people within your community from one action to another.

NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts, and fundraise for your cause. Our core product principles are:

• Own your own data
• Distribute leadership
• Put people at the center
• Move people to action

This course is suitable for: Beginners

Course Outcomes:

By the end of this webinar you will have an understanding of how to:

• An understanding of digital organising and how it can help you
• A clear picture of how to interact with data to engage your community
• Ladder of engagement and how to use that to deepen relationships with your community

What is not included in the program?

Access to the NationBuilder platform is not included. Connecting Up members can access special pricing Here

Audience

This webinar is suitable for (type of positions/sectors it is relevant to):

• Non profits
• Finance directors
• Communication directors
• CRM Managers
• Marketing
• Data director
• Volunteer managers

Facebook and LinkedIn as cause community building platform – Kate VanderVoort from Social Mediology – 90 mins

Time: 12:30pm - 2:00pm (NZST)

Are you looking for ways to grow a thriving community around your organization, that takes action? Let’s explore the power of Facebook and LinkedIn to grow and connect your supporters.

In this 90 minute session you will discover how to use Facebook and LinkedIn as powerful tools to grow and activate customer or cause communities around your organization. Whether you want to form a deeper connection with your donors, grow your advocacy community, provide support to your volunteers or a safe place to support your service recipients or key stakeholders, Facebook and LinkedIn are the best public social media platforms to connect and deliver.

This course is suitable for: Beginners/Intermediate

Course Outcomes:

By the end of this webinar your organisation will have an understanding of the following topics:

• The benefits of a community first approach to social media
• Critical steps and stages to growing an online community
• How to use Facebook groups to connect and activate your audience
• LinkedIn groups and company pages to establish and build credibility
• Organic strategies to empower your community to take action

What is not included in the program?

• Detailed functionality of platforms covered
• Paid ads and funnels

Audience

This webinar is suitable for (type of positions/sectors it is relevant to):

• Marketing and Fundraising staff
• Communications Officers
• CEO and Directors of small nfpos

Volunteer communications staff for not for profits in the community health / wellbeing / environment / animal welfare / community goodwill sector.

Learn How to design with Canva

Time: 2:30pm - 3:30pm (NZST)

Learn how to design amazing marketing materials and social media posts with limited experience, resources and budget.

How to make the most out of Canva - Learn how to design amazing marketing materials and social media posts with limited experience, resources and budget.

This interactive session will have you creating with confidence in no time.

This course is suitable for: Beginners/Intermediate

Course Outcomes:

By the end of this webinar your organization will have an understanding of the following topics:

• The basics of using and making the most of Canva
•  Using templates effectively
• Design fundamentals
• The Canva Not for Profit program and how to access it

What is not included in the program?

Creation of personal, individual posts

Audience

This webinar is suitable for (type of positions/sectors it is relevant to):

• Volunteering
• Marketing
• Communications

Dive into Facebook and Instagram Advertising​ – Alecia from Hancock - 90 mins

Time: 4:30pm - 6:00pm (NZST)

How to get started with paid social media advertising. Paid advertising can be overwhelming. It is constantly changing, there is mixed information on the internet and it can be really easy to throw your cause’s money down the drain without a clear strategy.

This course is suitable for: Beginners/Intermediate

Course Outcomes:

In this workshop, you will learn:

• Plan your advertising
• Structure of an ad and how to build your first ads from scratch
• Creating ad content that delivers results
• Ideas of what can work and how to get started

What is not included in the program?

Creation of your personalized advertising strategy

Audience

This webinar is suitable for (type of positions/sectors it is relevant to):

• Communications
• Marketing
• Volunteering
• Fundraising