How to increase your click through rate (CTR).pdf

Date: 7th July 2022

Time: 11:00AM-12:00PM (AEST)

Price: Free

Clicking send on an email is easy, what happens next is complex. In this webinar we’ll be diving into the things you can do to improve overall email deliverability, get more emails opened and more clicks on yout links.

Why click rates? The days of measuring email open rates are slowly coming to a close as email service providers make it more difficult to rely on these stats, learn more about what is happening on this space and how you should be measuring the health of your email program.

Course Outcomes:

By the end of this webinar your organisation will have an understanding of the following topics:

• Email deliverability
• Email list life cycle
• Email personalisation
• Email program reputation

What is not included in the program?

In this email we won’t be discussing the content of emails, like how to write better copy of subject lines.

Audience

This webinar is suitable for (type of positions/sectors it is relevant to):

• Engagement director
• Communications personnel
• Campaigners