This masterclass will teach you
everything you need to know to leverage cutting edge AI tools like ChatGPT and
Gemini, and how to use them to create effective content for your nonprofit. In
this class, you'll learn how to craft effective prompts, generate
compelling content, and mitigate risks.

Understanding
the AI Landscape for Content.

Uncover
the fundamentals of AI and how it can be a valuable asset for content creators.
Gain insights into the various AI applications across content planning, content
generation, research, marketing, social media, scheduling and more.  Learn
when and why you should consider using ChatGPT or other tools in your marketing
strategies. 

Creating
Compelling Marketing Content

Dive
into the intricacies of generating marketing content that resonates with your
audience using AI. Discover how to use AI to refine your messaging, from social
media posts to blog articles.  By striking the right balance, you can
maximise the benefits of AI while maintaining the personal connection that
builds trust and loyalty. 

Building
Successful Content Prompts

Master
the art of crafting effective prompts to extract valuable insights and content
ideas from AI. Explore real-world scenarios of where AI can multiply your
marketing time. Tailor your prompts to specific marketing objectives and
witness how AI can become your secret weapon for achieving unprecedented
success. 

Risk
Management and Ethical Considerations

Understand
the potential risks and pitfalls associated with using AI in content creation.
Explore strategies to mitigate risks and avoid pitfalls and learn how to strike
the right balance between AI-driven automation and maintaining a human
connection. 

Why This Class is a Must:

Unleash Creativity: Learn
how to tap into AI for innovative marketing strategies and fresh content
creation ideas. 

Boost
Efficiency: Discover
how to accelerate content creation, research, and idea generation, saving you
time and resources.

Avoid
Pitfalls: Equip
yourself with the knowledge to navigate AI-related risks and make ethical,
responsible decisions.

Amplify
ROI: Transform
your marketing campaigns into ROI powerhouses by integrating AI-powered
insights and content.

Testimonial: 

Tina
Williams - Volunteering WA CEO

“I
was really impressed with the workshop. It’s opened up so many possibilities
for us at VWA.”