This power session consists of two presentations and a Q&A session.

Presentation 1

Strategic communications planning for not-for-profits
In a crowded marketplace it’s especially valuable to have a clear message. As a not-for-profit your message is your promise. It sums up what you do and why it matters. Understanding your strategic communications goals is complex. Good communications don’t just happen. It’s a disciplined process that starts with an honest appraisal of your market position, successes and concerns. This presentation will take delegates through how to create a new strategic communications plan for their organisation and how to review profile, target audiences, perceptions, key messages and how to measure success.

Speaker biography:
Jo Scard has played a unique role as a senior adviser in the Australian Federal Government for over a decade. She’s worked as a communications strategist in London, a TV political journalist (Australia/UK) and as a strategic adviser to countless corporates and not-for-profits across the globe. Jo is a strategic communications expert in the not-for-profit sector and co-authored the best-selling book, ‘The Working Mother’s Survival Guide’.

Presentation 2

Successfully navigating a communication campaign in the not-for-profit sector
Our presentation would focus on creating a multi-channel campaign for not-for-profits encapsulating strategy development, public relations, partnership development, brand recognition, marketing, fundraising and advertising and would include effective methods of reporting. Our philosophy is that not-for-profits need to have a strategic approach to communication management to enable/enhance fundraising activities. If the community and your stakeholders don’t know about your organisation, brand or the need your organisations exists to serve, they are unable to support you or utilise your services. A successful campaign with effective reporting is essential for sponsorship development and retention.

Speaker biography:
Clare Collins is a multi award-winning member of the Public Relations Institute of Australia (PRIA), an accredited member of the PRIA's Registered Consultancy Group (RCG), the Fundraising Institute of Australia (FIA), Not-For-Profit Network, Models of Success and Sustainability (MOSS) and a member of the Australian Society of Authors. Clare is a frequent guest lecturer at the University of Technology, Sydney on Public Relations and Communication Management for the not-for-profit sector and a guest speaker for PRIA in event, communication and campaign management. Clare is a founding director of the board of the National Youth Theatre Company and the Bairo Pite Hospital, Timor-Leste.