PN Digital

The Google Ad Grants program provides qualified charities and NFPs with up to $10,000-worth of in-kind advertising per month on the Google Ads platform (Google search engine marketing). This significant grant allows legitimate charities and NFPs to have a guaranteed search engine presence to raise awareness of their causes and drive quality traffic to their websites. Considering the generosity of the grant, Google has strict rules in place to ensure the grant is not abused and that ads remain of consistently high quality. The requirements can present a major hurdle to many charities and NFPs - it can be difficult for highly experienced Google Ads managers to keep up to the standards, let alone someone with little to no prior experience in online advertising.