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We invite you to join us for Connecting Up's Masterclass This event is hosted by Australia’s premier not-for-profit technology company Infoxchange, whose focus is to empower, transform and inspire Australia’s technology leaders. About this event This one-day  masterclass includes keynote presentations from industry leaders in cyber security, digital marketing and website development. ​Learn from fellow technology leaders and gain new digital insights, strategies, and tools to increase your organisation’s impact and drive positive social change. Connect and share ideas with some of the brightest minds in technology, strategy, leadership, digital marketing, capability, and training. Speakers for this event: Alecia Hancock - Digital Marketing & Social Media Strategist Ryan Jones from Refuel Creative -  A growth-focused web design agency Nicola O'Brien Cybersecurity & Digital Trust | Senior Manager @ Price Waterhouse Cooper - a global network with services including digital transformation, management consulting, workforce transformation, deals advisory, energy transition, ESG and financial assurance, cybersecurity and digital trust. Sam Bi Cybersecurity & Digital Trust | Manager @ Price Waterhouse Cooper - a global network with services including digital transformation, management consulting, workforce transformation, deals advisory, energy transition, ESG and financial assurance, cybersecurity and digital trust.

This power session consists of two presentations and a Q&A session. Presentation 1 Strategic communications planning for not-for-profits In a crowded marketplace it’s especially valuable to have a clear message. As a not-for-profit your message is your promise. It sums up what you do and why it matters. Understanding your strategic communications goals is complex. Good communications don’t just happen. It’s a disciplined process that starts with an honest appraisal of your market position, successes and concerns. This presentation will take delegates through how to create a new strategic communications plan for their organisation and how to review profile, target audiences, perceptions, key messages and how to measure success.

Many not-for-profits are now using Facebook to build a community of supporters for their cause and engage their audience. Join this webinar to learn how to create a Facebook content strategy, how to increase likes to your page and how to engage your fans with your content.