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This power session consists of two presentations and a Q&A session. Presentation 1 Using social media to (re)engage about sexual health and build online communities For its recent social marketing campaign, The Big Picture, ACON Health developed the first large scale social media initiative in the Australian HIV sector to target gay men who account for ¾ of new HIV infections in NSW. This presentation will show how the social media campaign was developed and will explore the benefits of Facebook and Twitter, the challenges faced and the lessons learned, such as:

This session will look objectively at the technology developments that have occurred over the last 2 years which are transforming the not-for-profit landscape. Covering topics such as Cloud computing, workforce mobility, business intelligence and CRM, Tony will present a glimpse into the future with his view of the “modern not-for-profit”, combined with real world examples of how CEOs have already transformed their organisations through the use of technology. Speaker biography: Tony Nissen is the National Solutions Manager for R & G Technologies and has consulted to some of Australia’s largest and most successful not-for-profits. R & G Technologies is one of Australia’s leading IT consultancy and Cloud service firms specialising in the not-for-profit sector.

Not-for-profits are taking advantage of social media’s ability to facilitate and expand their impact by combining an organisational strategy with their professional online networks to connect, build relationships and establish trust and thought leadership. This way of operating goes beyond simply using tools like Facebook or Twitter and requires a networked mindset where openness and being ‘data-informed’ are essential. This interactive presentation will explore how not-for-profit leaders can improve their organisation’s social media use and embrace best practices of a networked not-for-profit, including measurement and learning, and avoiding some of the pitfalls and challenges.

In this webinar, you will learn how to leverage the power of the most popular and successful forms of Facebook Ads, Facebook Offers and Location-Based Marketing on Facebook – and which suits your organisation the best for immediate results!

Those who have succeeded in crowdfunding know that it’s not as easy as “build it and they will come”. Like any form of fundraising, it takes hard work and perseverance. This practical webinar will teach you everything you need to know to succeed at crowdfunding as Tom shares a series of lessons and walk participants through the decisions they will need to make before launching a fundraising campaign.