
Webinar Recording: 8 easy steps to turn cold calls into Sponsors
Let's face it... the right corporate partners can make all the difference to the calibre of events you run, the programs your organisation delivers and the kind of talent you can attract on staff.
The key words here are the ‘right' corporate partners.
How is your corporate sponsorship strategy coming along?
Are you experiencing wild success at attracting sponsors or are you or your team (like most not-for-profit organisations, charities and events) challenged by the thought of picking up the phone to build a relationship with a company that you may share an alignment with?
If you are among the majority of not-for-profit organisations – time constrained, budget and resource poor, don't lost hope. There are 8 secrets that you can add to your sponsorship arsenal that will unquestionably increase your chances or securing great partners.
Once you understand the 'secret sauce' that corporate partners are looking for when you make an approach to them, you can transform your organisation from a charity in need of funding, to the valuable marketing partner that you truly are.
Key learning objectives:
- In this webinar you will learn to develop the right message
- The right mindset
- Develop the right tools to find, engage and close the right partnership opportunities for your organisation.
- As a thank you for joining her webinar, Abby will be giving everyone a copy of her two free eBooks, packed with templates, scripts, guides and checklists to make sure you get your corporate partnership strategy off to the best start for 2015 and beyond.
About the presenter - Abby Clemence
Abby is one of Australia's foremost strategic sponsorship advisors to the not-for-profit sector with more than 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship.
As Managing Director of Infinity Sponsorship, Abby’s proven pathways to infinite sponsorship success support not-for-profit associations, charities and events to understand their value to corporate partners and make a compelling approach that allows them to diversify their income streams and continue their vital work in the community.
She has authored a number of books that provide practical and easily implementable solutions for not-for-profits, including two FREE resources that can be found on her website www.infinitysponsorship.com.au:
- '8 easy steps to turn cold calls into hot prospects'
- '8 tips to give your sponsorship strategy an unfair advantage'