Webinar recording: Stories For Impact - How to use storytelling for fundraising
Fundraising, whether it be crowdfunding, pitching to investors, or applying to grants, is fundamentally about storytelling. This session will help you identify how you can use the power of storytelling to engage with supporters and rally your community to raise funds for your project. It will also help you identify how you can produce stories about your organisation without a big budget or expensive equipment.
Key learning objectives:
- An overview of various types of fundraising where storytelling can be used (crowdfunding, online portals, grant applications etc)
- Identifying the most powerful stories to tell which motivate donors and supporters
- Understanding your audience
- How to source and produce content for fundraising
- Case studies
- Q&A
About the presenters – Mikey Leung and Natasha Akib
Mikey Leung is a social change video producer, travel journalist and web designer, with matrix-like knowledge of the social media world. He’s the Creative Director at Digital Storytellers, a social change digital production studio and community based in Sydney, Australia and the founder of Stories For Impact - a set of tools, resources and community events aimed at helping those doing good to use the power of storytelling to amplify their impact.
Mikey has run two crowdfunding campaigns on StartSomeGood.com - raising over $25,000 for his Positive Light Photography Project which is changing the way the world sees Bangladesh. Mikey is also a published author, and co-wrote the first and second editions of Bradt Travel Guide to Bangladesh. He’s also a social entrepreneur, and founder of sustainable travel startup Crowdsourced Travel.
Natasha Akib is a communications and engagement strategist at Digital Storytellers specialising in media and marketing for social and environmental good organisations. Natasha was previously Community Builder at StartSomeGood.com – the leading crowdfunding platform for social impact projects which has supported over 350 successful projects from more than 24 countries. She has also been directly involved in managing four crowdfunding campaigns which have raised over $70,000 in total.