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For many not-for-profit organisations the annual report represents a significant investment which too easily fails to “sell the cause” to potential supporters. This webinar will provide you with specific, practical steps to help you streamline the production of your next annual report and at the same time create an effective sales and marketing tool. The webinar will include some great case studies and production templates. Importantly, it will provide a framework for you to build a professional document which sells your story and demonstrates the difference your organisation makes to the communities you serve. Key learning outcomes:Recorded some time ago.Watch now
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Since the emergence of social media as a marketing method, it has been suggested that email marketing is no longer relevant or effective – this is not so! Used correctly, email marketing is an incredibly valuable component of your digital marketing toolkit to communicate with and encourage action from your database. This webinar will cover the basics of how to set up your email marketing using MailChimp, and touch on some important considerations including Australian privacy laws and the management of contact data, and tips for managing and making the most of your ongoing email marketing. Key learning outcomes: Managing subscribers Creating email lists, groups and segments Importing subscribers Exporting subscribers Subscription forms Creating email campaigns Basic campaign set up Using templates (focus on default MailChimp template options, not custom HTML templates) Adding content Testing Scheduling and sending Results and reportingRecorded some time ago.Watch now
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Preparing financial reports to cater for the requirements of Board members, whose experience and financial knowledge is usually varied, can be quite daunting for many handed this task. This webinar is ideal for those with little or no bookkeeping or accounting knowledge who are keen to get a better handle on key financial reports including budgeting and cashflow options for their Board, delivered in an easy to understand presentation. We will go through the foundations of good reporting, through their key components, finishing with a short presentation on timesaving tools available through Connecting Up. If you want to ease what many consider a painful experience, register for this informative session on presenting financial reports for your Board. This webinar will help you understand the fundamentals of presenting financial reports:Recorded some time ago.Watch now