NFP Bootcamp Recordings: Creating a Social Media Strategy
Workshop 1: Beginners Guide to Social Media (29 July)
The key to any successful not for profit social media channel or campaign is having a clear strategy. This comes from understanding your goals, knowing your audience, and then identifying the right platforms to reach that audience and achieve those goals. In this workshop we’re going to use current NFP sector trends and market research to identify what social media opportunities are available, and where your client and supporter base market are likely to be investing their time. We will then demonstrate how you can use this information to put together the beginning of a strategy plan.
Workshop 2: Telling Your Story Effectively on Social Media (5 August)
In this workshop, you’re going to look for the core of your organisation’s story that you will tell again, again and again. We’ll dive into key storytelling methodology and the 5 V’s of telling a great story in a social media world. You’ll leave this session with a clear idea how to move from just filling space on your social media feeds to creating stories that drive effective outcomes.
Workshop 3: Creating Great Social Media Content (11 August)
Now that you have a clear picture of your story, we will identify all of the different ways you can turn that story into content. This workshop will walk you through the "4 Types of Posts" you need to do on social media to create an engaged community. We'll also give you dozens of ideas on how to create unique, interesting and quick content on a regular basis, and how to structure and start planning your content ahead of time using a variety of free and paid for tools available.
Workshop 4: Using Your Social Media to Drive Outcomes (19 August)
Social media for the sake of getting lots of likes isn’t very useful. Instead your social media needs to be focused on driving key outcomes for your organisation. Together we’ll take a look at setting impactful social media goals, measuring the results and how to use social media like a funnel to achieve NFP-focused outcomes that make a difference, like fundraising, customer attraction of volunteer recruitment.