Reporting on Inputs, Outputs, Outcomes and Impact


Date: Thursday, 11 August 2022
Time: 11:00AM - 12:00PM (AEST)
Price: Free
Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker.
Digital marketing loves three letter acronyms more than the not-for-profit sector. So what do the big two, SEO and SEM, mean?
In this webinar, Ryan from Refuel Creative is going to answer all the questions you’ve been afraid to ask about search engines, SEO, Google Ads, and SEM.
You’ll learn what SEO is, what SEM is, and how you can use search engines to your advantage to get found by the right people.
This course is suitable for: Beginners
Course Outcomes:
By the end of this webinar your organisation will have an understanding of the following topics:
- What is Search Engine Optimisation and how can you improve your website to get found by search engines.
- What is Search Engine Marketing and how can you take advantage of SEM and Pay Per Click advertising.
- What the difference is between SEO and SEM.
- Some SEO basics anyone can put in place to improve their search rankings