Products

Mercury IT is a Trans-Tasman IT support & consultancy group, with offices in Auckland, Wellington, and Melbourne. We have over 20 years' experience providing secure and robust IT Support and Infrastructure solutions for a variety of clients including corporations, not-for-profit organisations and multi-site businesses.

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Sky Media is a full-service digital marketing agency servicing businesses throughout New Zealand. Our goal is to help our customers unlock their businesses with full potential with the help of SEO, SMO, and PPC.

Think Wireless is a company dedicated to providing top quality wired and wireless networks to customers in New Zealand and Australia.   We provide discounted equipment and services   

Providing mid-level support to charitable organisations at an affordable price.

It reads faster than us, it counts faster than us, it never sleeps; never eats, and in the very best science fiction moves, it is always … ALWAYS coming for us. It’s Artificial Intelligence, and when you look at it like this, it’s pretty terrifying. But what if AI helps US to read faster, helps US to count faster, helps US to sleep more, to eat more, to be healthier, happier and is always, ALWAYS there for us when WE need it. And what if all we have to do to make this blissful scenario a reality is to be bold enough to embrace, understand and program the technology that drives AI; and by doing so, amplify our capability for good deeds and positive social impact far beyond anything we could ever have imagined.

Subscribe-HR, Australia’s leading SaaS Cloud HR software provider is bringing "the world’s most configurable HR software" to New Zealand’s NFP sector. As a silver sponsor at this year’s Transform Conference, the NFPs working to transform the country can now access the transformational Cloud HR technology they need to change the world for the better. Supporting Not-For-Profits, Social Enterprise and Local Councils

Download slides here With the recent growth of cloud based and online systems, many community organisations are weighing up their options for moving to the cloud or continuing to rely on local infrastructure. Microsoft Azure is now offering cloud based infrastructure solutions to many community organisations and providing a US$3500 credit to eligible organisations. This webinar will help small and medium community organisations to assess the suitability of Microsoft Azure cloud based systems and consider how to choose and implement potential cloud technology solutions. In one hour, Marcus will cover the following:

15Five provides a scalable path to engagement, high performance, and retention. The platform integrates easily with your favourite HRIS systems and productivity tools to automate your workflows and streamline communication.

Not-for-profit organisations rely on data for almost every decision they make, from engaging stakeholders to designing strategies and conducting program evaluations. Data is a valuable asset, and protecting it from internal or external corruption and illegal access can shield nonprofits from financial and operational loss.

Not-for-Profit governance models help guide the policies, systems, and processes used by boards to make effective and informed decisions. Over the last few years, many not-for-profit organisations struggled through unexpected setbacks, pandemic-related disruptions, and other economic uncertainties that presented new and complex challenges. To tackle those challenges head-on, more not-for-profit organisations across the globe are seeking solutions to better corporate governance. To help foster good governance, OnBoard, by Passageways, for example, provides an all-inclusive not-for-profit board management software with powerful features and capabilities to enhance not-for-profit corporate governance.

Dell Latitude 5410 Premium Certified Refurbished Laptop The Dell Latitude 5410 features a high-performance 10th Gen Intel Core i7-10610U vPro processor (4 cores/8 threads, 1.8GHz base/4.9GHz turbo, 8MB cache), 16GB DDR4 RAM, 512GB NVMe SSD storage, and an interactive 14" FHD 1920x1080 touchscreen display, delivering exceptional enterprise-grade performance with advanced management capabilities in a lightweight 1.47kg professional package. This premium certified refurbished laptop combines Intel's most powerful vPro technology with cutting-edge touch functionality and Windows 11 Pro, making it the ultimate solution for executives, IT professionals, and demanding business users who require superior performance and intuitive interaction.

Certified Refurbished Fuji Xerox DocuPrint P455 d Monochrome Laser Printer – 45ppm, 1200x1200 dpi, Duplex, Network Ready, 256MB RAM The Fuji Xerox DocuPrint P455 d is a high-performance monochrome laser printer featuring print speeds of up to 45 pages per minute (ppm), a print resolution of up to 1200 x 1200 dpi, a powerful 533MHz processor, 256MB of standard memory (expandable to 768MB), and automatic duplex printing as standard. This certified refurbished unit delivers superb image clarity, economical running costs, and outstanding networking capabilities, making it ideal for busy workgroups that demand speed, reliability, and professional-quality output.

Dell Latitude 5300 2-in-1 Motherboard (Refurbished, i5-8265U, Dell P/N RNH4K) Upgrade or repair your Dell Latitude 5300 2-in-1 convertible laptop with this certified refurbished Dell motherboard featuring an integrated Intel Core i5-8265U quad-core CPU at 1.6GHz, onboard Intel graphics, and exclusive compatibility for the 2-in-1 touchscreen variant. Sold by Reboot IT and backed by a 1-year warranty, this genuine Dell P/N RNH4K motherboard is fully tested and ready for hassle-free installation.

Dell P2314H 23-Inch Certified Refurbished Professional Monitor – Full HD IPS Display, Ergonomic Design, USB Hub Experience reliable performance and ergonomic comfort with the Dell P2314H 23-inch certified refurbished monitor, featuring a Full HD 1920x1080 resolution IPS panel, 8GB of connectivity options including USB 3.0 hub, and versatile ergonomic adjustments. Designed for business and productivity environments, this monitor offers sharp visuals with 100% sRGB colour coverage and solid connectivity to support office work, graphic design, and multimedia applications.

Samsung Galaxy Tab S2 9.7" (SM-T815Y) - Certified Refurbished Experience premium tablet performance with the Samsung Galaxy Tab S2 9.7" featuring a powerful Samsung Exynos 5433 octa-core processor with quad-core 1.9 GHz and quad-core 1.3 GHz CPUs, 3 GB RAM, 32 GB internal storage, and a stunning 9.7-inch Super AMOLED display with 2048 x 1536 resolution. This certified refurbished tablet delivers exceptional value with professional-grade testing and a comprehensive 1 year warranty from Reboot IT.

Samsung Galaxy Tab SM-T355Y - Certified Refurbished Tablet | 7" Display | 16GB Storage | Android 5.0 Lollipop Discover the perfect blend of portability and performance with the Samsung Galaxy Tab SM-T355Y. This certified refurbished tablet features a vibrant 7-inch (17.8 cm) display with a sharp 1024 x 768 resolution, 16GB internal storage, and runs on the smooth and reliable Android 5.0 "Lollipop" operating system. Designed for versatile use, it supports easy switching between portrait and landscape orientations, making media consumption and multitasking effortless.

NETGEAR ProSafe GS724TP 24-Port Gigabit Ethernet PoE+ Smart Switch – Certified Refurbished Experience high-performance business networking with the NETGEAR ProSafe GS724TP certified refurbished 24-port Gigabit Ethernet PoE+ smart switch, featuring 24 RJ-45 copper ports supporting 10/100/1000 Mbps, 2 dedicated Gigabit SFP fiber ports, full IEEE 802.3af/at PoE+ support on all ports, and advanced Layer 2 switching with cloud-managed smart functionality. This switch is designed for businesses requiring robust network power delivery, enhanced security, and simplified management.

Samsung Galaxy A32 5G (SM-A326B) - Certified Refurbished The Samsung Galaxy A32 5G features a powerful MediaTek Dimensity 720 processor with 3GB RAM, 128GB internal storage, and a spacious 6.5-inch HD+ display, delivering reliable 5G connectivity and exceptional battery performance for modern mobile users. This certified refurbished device in Awesome Black has been meticulously verified through Reboot IT's comprehensive testing process to ensure it performs like new, making it an excellent choice for budget-conscious consumers seeking premium features without the premium price tag.

Exceptional Viewing Experience with Our Refurbished Lenovo ThinkPad T14s G2 14" IPS Display Improve your visual journey with the Lenovo ThinkPad T14s G2 14" 1920x1080 IPS Display, a genuine Lenovo part designed to bring your screen back to life. This refurbished display offers not just an economical solution but also an eco-friendly choice, reducing electronic waste and promoting sustainability. With its impressive 300nit brightness and 45% NTSC color gamut, this display ensures vibrant visuals and sharp details for an immersive viewing experience. Whether you're a professional needing accurate color representation or a student who spends hours on research, this display enhances productivity and entertainment without breaking the bank.

Yealink VP530 – Advanced 4-Line SIP Video Phone for Business Communication Upgrade Your Business Communication with the Yealink VP530 Struggling with outdated phone systems that don’t support video or multiple lines? The Yealink VP530 was designed to solve exactly those challenges. Although discontinued, this powerful SIP video phone remains a top choice for businesses seeking a rich multimedia communication experience with crystal-clear audio and video capabilities. Why Choose a SIP Video Phone Like the Yealink VP530? SIP video phones transform your office communication by integrating voice, video, and data over IP networks. The VP530 allows you to manage up to 4 VoIP accounts on one device, enabling seamless multitasking and collaboration. Whether connecting remote teams or conducting client consultations, this phone enhances productivity and professionalism.

Upgrade Your Computing Experience with the Refurbished Lenovo ThinkPad T470s i7 Motherboard: A Smart, High-Performance Choice Enhance your computing experience with the refurbished Lenovo ThinkPad T470s i7 motherboard, expertly reconditioned to meet and exceed your high expectations. This motherboard is the ideal solution for technology enthusiasts seeking exceptional performance without the hefty price tag. By choosing refurbished, you not only save money but also contribute to a healthier planet by reducing electronic waste and promoting sustainable technology practices. Featuring a powerful Intel i7-7500U processor and integrated graphics, this motherboard ensures smooth and efficient performance for all your computing tasks.

The new Cisco Unified IP Phone 7941G is a full-featured handset that provides two programmable line and feature buttons along with four interactive softkeys to help guide users through various call features and functions. Standards-based to deliver better interoperability and greater deployment flexibility, the Cisco Unified IP Phone 7941G offers enhanced functionality for businesses that require advanced communications capabilities. The Cisco Unified IP Phone 7941G also features:

The Intel Xeon E5-2407 2.20 GHz 10M Quad Core Processor enhances the performance and the speed of your system. Additionally, the Virtualization Technology enables migration of more environments. It supports enhanced SpeedStep® technology that allows tradeoffs to be made between performance and power consumption. Its Thermal Monitoring Technologies protect the processor package and the system from thermal failure through several thermal management features. The VT-x with Extended Page Tables (EPT) also known as Second Level Address Translation (SLAT), provides acceleration for memory intensive virtualized applications. Packed with more features, the Xeon E5-2407 2.20 GHz 10M Quad Core Processor is the ideal choice for virtually all of your data demanding or standard enterprise infrastructure applications.

Catalyst 4503 Supervisor Engine SupII-Plus-TS, 12 10/100/1000 PoE+8 SFP slots.

Experience high performance with the Intel Core i5 6600 processor, refurbished for affordability and reliability. Investing in refurbished technology not only saves you money but also gives you access to powerful components that meet today’s computing needs. This processor is perfect for multitasking, whether you're working on documents, streaming videos, or running applications, making it an ideal choice for budget-conscious buyers.

Looking for a reliable power supply for your Dell N3024, N3024F or N3048 series switch that won’t break the bank? Look no further than this refurbished Dell 0NMPRY 200W AC Power Supply from Reboot IT! This power supply has been expertly tested by our team of experienced technicians to ensure proper operation, meaning you can trust it to power your network with confidence. Plus, thanks to its refurbished status, you can enjoy significant savings over buying a brand new unit. In addition to its budget-friendly price point and reliable performance, this Dell 0NMPRY power supply boasts a number of key attributes that make it an excellent choice for any business looking to keep their network up and running. These include:

Unlock the potential of seamless communication within your organization with the Avaya IP Office IP500 v2 Telephone System Control Unit. Opting for a refurbished model not only extends your budget but also ensures you're equipped with reliable and certified technology. The benefits of choosing refurbished include significant cost savings without compromising on quality or performance. This reconditioned unit has been meticulously tested and certified to meet stringent standards, offering you peace of mind and a sustainable choice for your business communication needs.

Apple iPad Air 2 Cellular Silver – FOR PARTS ONLY – iCloud Locked IMPORTANT: This device is iCloud locked and sold for PARTS ONLY. NO WARRANTY. NO RETURNS. This Apple iPad Air 2 Cellular in Silver is available exclusively for parts recovery or technical use. Due to iCloud activation lock, this device cannot be activated or used as a functional tablet. It is being sold strictly as-is for spare parts, components, or technical reference purposes.

The D-Link DIR-615 Wireless N300 Router, featuring 802.11n Wi‑Fi up to 300 Mbps on 2.4 GHz, 4x 10/100 Mbps LAN ports, 1x 10/100 Mbps WAN port, dual external 2 dBi antennas, and compact dimensions of 193 x 116.8 x 30.5 mm weighing 940 g, delivers reliable home networking performance as a certified refurbished unit from Reboot IT. Ideal Use Cases Set up seamless wireless coverage for everyday home internet sharing across multiple devices like laptops, smartphones, and smart TVs. Perfect for basic browsing, streaming media, online gaming, or connecting printers and peripherals in small households or apartments. Supports guest networks and basic parental controls for family-friendly usage.

D-Link DGS-1100-24P Certified Refurbished 24-Port Gigabit Smart Managed PoE Switch The D-Link DGS-1100-24P features 24 x 10/100/1000 Mbps Gigabit Ethernet ports with 12 PoE+ enabled ports (IEEE 802.3af/at, 30W max per port, 100W total budget), 48 Gbps switching capacity, 35.71 Mpps forwarding rate, 358 x 329 x 102 mm dimensions, and 2.15 kg weight, delivering professional-grade network performance for small to medium businesses requiring reliable Power over Ethernet capabilities.

TP-LINK MC200CM Gigabit Multi-Mode Media Converter - Certified Refurbished The TP-LINK MC200CM is a certified refurbished Gigabit Multi-Mode Media Converter featuring 1× 1000M SC/UPC multi-mode fibre port, 1× 10/100/1000M RJ45 port with Auto MDI/MDIX, 850nm wavelength transmission, and maximum distance capability of 550 metres, designed to seamlessly convert 1000BASE-SX fibre to 1000Base-T copper media for reliable network infrastructure. This professional-grade networking device delivers full wire-speed forwarding at 1000Mbps whilst maintaining energy efficiency with maximum power consumption of just 1.66W, making it an ideal solution for extending network connectivity in enterprise environments.

Refurbished Dell UltraSharp UZ2315H 23" Monitor – Premium Display Technology at Exceptional Value The certified refurbished Dell UltraSharp UZ2315H features a 23-inch (58.4 cm) IPS display with Full HD 1920 x 1080 resolution at 60 Hz, 300 cd/m² brightness, 178° viewing angles, and comprehensive connectivity including HDMI, DisplayPort, and USB 3.0 hub. Please note: This monitor does not include a stand or base. This professionally refurbished monitor delivers exceptional visual quality and versatility, making it perfect for professionals, students, and home users seeking premium display technology without the premium price tag whilst supporting environmental sustainability.

3Com Baseline Plus Switch 2928-PWR Plus - Enterprise Gigabit Managed Switch The certified refurbished 3Com Baseline Plus Switch 2928-PWR Plus (Model 3CRBSG28HPWR93) features 24 auto-sensing 10/100/1000BASE-T Gigabit Ethernet ports (RJ-45), 4 dedicated Gigabit SFP fibre uplink ports, 365W IEEE 802.3af Power over Ethernet budget, 56 Gbps switching capacity, 41.7 Mpps forwarding rate, and store-and-forward switching architecture, delivering enterprise-class Layer 2/3 managed networking with advanced security and voice-ready capabilities for small to medium business environments requiring reliable, high-performance infrastructure.

NetComm NL1901ACV Enhanced Hybrid 4G LTE Gateway – Excellent Condition Refurbished The NL1901ACV Enhanced Hybrid 4G LTE Gateway delivers seamless dual connectivity through 802.11 AC1600 dual-band WiFi, Gigabit Ethernet (1x WAN/4x LAN ports), embedded 4G LTE Category 4 module with 3G fallback, and support for VDSL2/ADSL2+ technologies in a compact 230mm × 200mm × 75mm form factor weighing 558g. This certified refurbished hybrid gateway combines fixed-line and mobile broadband capabilities, providing uninterrupted connectivity and automatic fallback during service disruptions—perfect for residential and small business users requiring reliable network infrastructure.

Philips 241V8 23.8" Full HD IPS Monitor – Certified Refurbished Experience exceptional clarity and eye comfort with the Philips 241V8, a certified refurbished 23.8-inch IPS monitor offering Full HD resolution (1920 x 1080), 4 ms response time, and up to 75 Hz refresh rate. Designed for performance, practical connectivity, and user wellbeing, this monitor is perfect for home offices, professional use, and multimedia. Please note: This item does not include a stand or base; VESA mount compatibility allows you to attach your own mounting solution.

Dell Latitude 5320 Laptop Motherboard (Model 0Y7GXY) – Intel Core i5-1145G7, 16GB RAM, Certified Refurbished Upgrade or repair your Dell Latitude 5320 laptop with this certified refurbished motherboard featuring an Intel 11th Gen Core i5-1145G7 processor and 16GB of high-speed DDR4 RAM soldered onboard. Engineered specifically for the Latitude 5320 series, this system board offers seamless integration with both standard and 2-in-1 configurations, delivering robust performance, efficient multitasking, and advanced graphics support in a compact form factor.

Interactive Intelligence EDGE-1280100 Certified Refurbished Network Appliance – Core Telephony Solution for Contact Centers The Interactive Intelligence EDGE-1280100 is a certified refurbished, cloud-managed network appliance featuring dual Intel Xeon 6-core processors with hyper-threading, 32 GB RAM, 2 x 1TB Enterprise SATA storage, and multiple gigabit Ethernet NICs. This 1U rack-mounted device (17.5" W x 1.9" H x 16.25" D) delivers robust telephony provisioning, media services, IPX, Session Border Controller (SBC), and application hosting designed specifically for Genesys Cloud and Interactive Intelligence PureCloud contact centre environments.

Dell OptiPlex 7490 AIO Certified Refurbished Motherboard This genuine Dell OptiPlex 7490 All-in-One motherboard (part numbers 01JGV6/1JGV6) features Intel Q570 chipset with LGA1200 socket supporting 10th and 11th generation Intel Core processors, DDR4 memory up to 64GB across 2 DIMM slots, integrated Wi‑Fi 6 capability, and comprehensive connectivity including USB 3.2 Gen 2 ports, HDMI, DisplayPort, and Ethernet - making it the perfect certified refurbished replacement component for business and professional applications. Ideal Applications This professionally refurbished motherboard is perfectly suited for:

Dell Latitude 3490 14" Business Laptop - Certified Refurbished This Dell Latitude 3490 delivers reliable business-class computing with an Intel Core i5-7200U dual-core processor, 8GB DDR4 RAM, 256GB M.2 SSD storage, and a crisp 14-inch HD (1366×768) anti-glare display—professionally refurbished to deliver dependable performance for everyday computing, education, and business applications.

Alloy GS-24TV2 24-Port Unmanaged Gigabit Ethernet Rackmount Switch – Certified Refurbished The Alloy GS-24TV2 is a certified refurbished unmanaged Gigabit Ethernet switch featuring 24 RJ-45 ports with auto-sensing 10/100/1000 Mbps capability, housed in a robust rackmount chassis designed for seamless installation in standard server racks or network cabinets. This switch operates in plug-and-play mode requiring no configuration, making it an ideal low-cost solution for expanding network capacity with reliable, high-speed Gigabit connectivity.

Samsung 16GB DDR4-3200 SODIMM Memory Module - High-Performance Laptop RAM Upgrade Professional-grade Samsung 16GB DDR4 SODIMM memory module delivering 3200 MHz performance for enhanced laptop multitasking and productivity. This single-rank memory upgrade provides up to 25,600 MB/s bandwidth to accelerate system responsiveness across demanding applications. Thoroughly tested and certified refurbished by Reboot IT, backed by a comprehensive 12-month warranty for reliable long-term performance.

5 Productivity Tools for Not-for-Profits In the fast-paced world of not-for-profits, efficiency and productivity are paramount to achieving your organisation's mission. Fortunately, there is a range of powerful work and project management software and productivity tools available that can help streamline your operations, improve communication and boost overall productivity. Here are five must-have work and project management tools for not-for-profits:

A rugby fan and father of two young boys forces the NRL to take a strong stand on violence against women by current players. A rural villager in India forces unprecedented attention on local village level corruption and a commitment from authorities to stamp it out. A Melbourne childcare worker mobilises hundreds of thousands of people globally forcing Lindt and Ferrero to commit to stamping out child labour in their supply chains. A 22-year-old man from Sydney brings Alan Jones - one of the most powerful people in national media - and his radio show to its knees in less than two weeks.

Facebook is the biggest and most popular social networking site in the world. With more than 11.5 million users in Australia, it is quickly becoming an important marketing tool for not-for-profit organisations to raise awareness, share stories, raise funds and gather the community to support their cause. This webinar will look at the basic principles in Facebook marketing to help you make the most of this tool to reach and engage your target audience.

"We are really delighted with the software and are immensely grateful to Microsoft for making this happen for our organisation." Pam Thomas, Office Administrator, RDA Christchurch

Microsoft's hosted about 65 representatives from non-profit organisations across Asia Pacific its second annual Asia Pacific Tech4Good Summit on 22 - 23 May 2012 in Bintan, Indonesia.

Churches and religious organisations looking to reduce their IT costs can order donated products from Microsoft - a big change from previous years.

In an age where digital strategy is crucial, it’s essential that you can rely on an IT partner to be at your side, committed to driving your profitability through the services they deliver. That is the underlying promise of Unify - to unify your IT services into ONE digital strategy, tailored to your organisation to drive your business goals and objectives.

Purple Dog Design is a small, friendly business that wants to help charities and not-for-profits to do the best they can.  We work with all sizes of organisations.

3WhiteHats is a digital marketing agency in Wellington and Auckland. 3WhiteHats specialise in helping business make use of and implement solid web analytics, search engine optimisation (SEO) strategies and paid search campaigns.   Auckland call us: 092823130 or drop by: Ground floor, 9 Gore Street, Auckland, 1010 Wellington call us 02041002244 or drop by: BizDoJo, 115 Tory Street, Wellington, 6011

A major survey released today shows more than half of respondents in the disability sector report that their IT systems don’t work well for their staff and management. 

Copy of the notification sent to all qualified organisations on Thursday 22nd February 2018.

Welcome to KiwiWebsite Design - Are you Searching for SEO Auckand? Kiwi Website Design offers 100% White-hat SEO, which will earn your site a higher ranking in search engines

Complete Systems Management & Multi-Layered Security Keep your IT running smoothly with our NZ-based total solutions offering “Iron Clad” security, comprehensive protection and complete system management.

Download slides here Facebook isn’t going away anytime soon and with over 2 Billion users, we can’t afford to ignore it anymore. As businesses and organisations, we need to have a presence where people’s attention is. In Australia, the average person over 18 is spending over 15 hours per month on Facebook. If you want to reach people online, then Facebook needs to be one of your channels.  Learn the fundamentals of setting up your Facebook Page, how to post consistently and how to reap the benefits with this Facebook Pages Webinar. What is not included in the program? This Webinar won’t cover Facebook Advertising through the Business Manager or Facebook Groups.

In Motion set up shop in 2007 with the vision of creating a more direct and streamlined approach to video and content creation. Since then our offering has grown a full-service video content production company. With a team of highly experienced motion graphics artists, video editors, designers & developers, we can help bring your brand to life across all media platforms. motion graphics

NationBuilder TechSoup New Zealand Software Partnership NationBuilder produces software that powers movements around the globe, and the thousands of customers we serve include every type of leader you can imagine. They’re multi-chaptered organisations raising awareness for causes around the world; they’re grassroots nonprofits working to shape their cities and communities for the better; they’re citizens stepping up to run for office for the first time. Whether working in nonprofits, politics, education, advocacy, energy, or an industry yet to be named—these are people who envision a future they can’t build alone. They use NationBuilder to make it real.   Benefits for Organisations  You can use the NationBuilder Pro plan to: 

Download Slides   Date: 29th June 2021 Time: 1:00PM - 2:00PM (NZST) Price: Free Course level: Beginners to intermediate Course Outline: During this session we will cover: This session will teach you the fundamental skills to navigate your nation. Learn how to leverage the power of your nation and build engagement with supporters. Course Outcomes: Basic understanding of the NationBuilder software. Audience This course is suitable for anyone working in:

A core benefit of NationBuilder's all-in-one system is its ability to seamlessly capture a 360-degree view of your supporter’s actions. Having this perspective means you have the insight you need to optimize your supporter engagement strategies. But the first step, of course, is acquiring supporters with whom you can begin building those relationships. Although a common strategy for supporter acquisition is importing lists, the most successful NationBuilder customers follow a different path. They use their website. While buying a list and importing it into your database might seems like the easiest path to supporter acquisition, the return on investment calculation is not as simple. Creating an action-focused webpage that drives supporters to spread the word, attracts new visitors, and inspires interested supporters to sign up organically may take more work initially, but the return on this grassroots acquisition strategy pays off in the long-term.