Past webinars

This session is geared towards small to medium sized organisations (under 75 staff), where you may be an IT professional or an accidental techie who has to wear more than one hat and juggle tech responsibilities with others while trying to keep your workload focused on the mission.

Thinking of getting into online fundraising but don't know where to start? Prashan Paramanathan from Chuffed.org runs through the basics in this recorded webinar for #GivingTuesday.

Need help getting your message out? Leila Henderson shares her PR tips for not-for-profits for #GivingTuesday.

Watch this webinar and learn how to use social media and free tools to engage your audience and share their story through the power of video.

Your website is the face of your organisation in the digital world and needs to be easily found by Google and that's where SEO plays a role.

Email is a key channel to communicate with our stakeholders, volunteers, donors and supporters. Many not-for-profit organisations use emails to send out e-newsletters, information on the upcoming fundraising campaigns, event invitations and other campaigns to promote their cause.  It is a powerful marketing tool that delivers value by driving response and cultivating ongoing relationships, and it is cited by marketers as one of the tactics with the best ROI. Numerous surveys of online marketers around the world also show that email is as important to them as it was two years ago. But it has to be done right to generate results.  This webinar aims to extend participants' skills and knowledge in practical and successful email marketing. Learning outcomes include: 

A picture is worth a thousand words."  The above saying shows what a powerful communication tool a picture can be, whether it is to tell a story or share a message. It is engaging, attention grabbing, visually appealing and can create strong emotional attachments.  So how can you use an image effectively as part of your marketing campaign, especially on social media?  In this webinar you will learn: 

Information management is a fundamental function of all not-for-profits. Organisational documents and records are valuable assets that not only provide evidence of organisational activities, but also support your strategic objectives and your day-to-day operations. Advances in information and communication technology over the last few decades have led to the creation and collection of vast quantities of documents and data in electronic systems. This has dramatically changed the way organisations need to approach their information management practices. Poor information management can seriously hamper the conduct of the organisation, lead to inefficient practices, lowered productivity and put an organisation at risk of regulatory non-compliance. Quality management of information, on the other hand, results in efficient work practices, improved decision making, clearer communication and reporting and can help with accountability and compliance.

The use of an effective Client Relationship Management (CRM) system is widely accepted as an effective tool for growing your organisation. For not-for-profits these systems are used for fundraising, stakeholder management and sometimes case management of the client base. In practice, however, the myriad of choices in today’s market can be confusing and will not all offer the best solution for you. Do you purchase a system on premise or opt for Software as a Service (Saas)? Do the needs of your organisation change regularly and will your system accommodate the change? After making your selection, there is the added challenge of implementing the system and managing the change within your organisation to ensure the technology is adopted swiftly and delivers fast ROI.

If you're looking for an easy way to get started with cloud computing, Microsoft's free suite of tools offers you a great way to personally dive into email communications, cloud storage, document editing and contact management.

Moving to the Cloud is a big step for most organisations, especially if you are a small not-for-profit with limited budget, resource and time. How can you be sure that you are moving in the right direction, using the right solutions and taking all the necessary steps to ensure a smooth transition? This webinar will give you a 10-step checklist of things to consider and evaluate before moving to a Public Cloud solution to avoid undesirable situations and issues that can be quite costly.   In addition to that, you will also learn about: The advantages and disadvantages of Public Cloud solutions The differences between Google Apps and Office 365 About the presenter - Tony Nissen

More and more organisations are now turning to mobile technology to engage with their audience. In this recorded webinar, Ryan Jones takes you through the difference between apps and websites.

Technology is moving so fast that what’s the norm today is old school by tomorrow. By thinking outside the box, embracing new emerging technologies and changing the way ICT is thought about within the organisation, it is possible to reduce the costs and risks for your organisation, as well as give your staff the technology and freedom to do their jobs better.

These days there is a bewildering array of software available for almost every possible need. Never has the choice been greater. On the face of it this is a good thing but with so many systems available it is very easy to make the wrong decision. Make the wrong decision, choose an inappropriate system, and you could be wasting large amounts of money and staff time and you could even end up with a demoralised workforce who dread coming to work. So how do you choose the best system for your particular organisation? Do you get a recommendation from others, search the web and buy what seems to be most popular? Or attend an exhibition and buy what looks nice? 

Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Not-for-profits upload hours of video to their websites, Twitter and Facebook. It seems like every not-for-profit in the world is either using video – or panicking that they don’t know how. Simply putting a video up doesn’t mean anyone will watch it. We’re exposed to so much video today, viewers no longer have the time or patience for the bad stuff. If you’re video’s not good, it’s gone – and so is all the time and money you spent shooting and promoting it.

Donors are the lifeblood of your organisation, volunteers the strong backs upon which it is built. You rely on them and on the partners and other constituents who interact with your not-for-profit on a daily basis. Tracking them all involves creating and maintaining a lot of data.  But that data also needs to be accessible. A database is like a First Aid kit—it doesn’t matter what’s in it if you can’t get to it when you need to. For example, if a donor calls, you want to be able to instantly access their donation history, their personal information and any other relevant data.  

In today's rapid-fire-aim world of social media, too many organisations apply a scattergun approach to their external relations. But this approach rarely achieves much; all too often it just confuses the audience and puts them 'offside' because of the irrelevant material being hurled at them. In this webinar you will learn why having a communication strategy is so important and how to create one for your own organisation that meets real-world organisational goals.

Facebook is the biggest and most popular social networking site in the world. With more than 11.5 million users in Australia, it is quickly becoming an important marketing tool for not-for-profit organisations to raise awareness, share stories, raise funds and gather the community to support their cause. This webinar will look at the basic principles in Facebook marketing to help you make the most of this tool to reach and engage your target audience.

Those who have succeeded in crowdfunding know that it’s not as easy as “build it and they will come”. Like any form of fundraising, it takes hard work and perseverance. This practical webinar will teach you everything you need to know to succeed at crowdfunding as Tom shares a series of lessons and walk participants through the decisions they will need to make before launching a fundraising campaign.

Although social media has revolutionised how not-for-profits communicate online with their supporters and donors, online fundraising tools like "Donate Now" buttons and e-newsletters are essential building blocks to a successful social media strategy. This webinar highlights over 50 online fundraising and e-newsletter best practices that can be easily implemented at a very low cost in order to quickly improve your not-for-profit's online fundraising, e-newsletter and social media campaigns.