Past webinars

Many not-for-profits are now using Facebook to build a community of supporters for their cause and engage their audience. Join this webinar to learn how to create a Facebook content strategy, how to increase likes to your page and how to engage your fans with your content.

Mobile apps are taking off in a huge way. Every industry is looking to take advantage of the mass adoption of smartphone technology and not-for-profits are looking to do the same. In this presentation you will learn how to effectively plan your needs and deliverables when it comes to developing mobile apps for your organisation. It will provide some insights and thoughts on how successful mobile app developers achieve this.

Mobile can be used as a way to make connections with your audience, so that one-time donors become lifetime supporters. As the mobile trends continue to grow, your donors will soon come to expect mobile capabilities from your organisation. Learn how to prepare for the mobile wave, so you’re ready to tap into the power of mobile.

In this webinar, you will learn how to leverage the power of the most popular and successful forms of Facebook Ads, Facebook Offers and Location-Based Marketing on Facebook – and which suits your organisation the best for immediate results!

What is Web Experience Management? It's all about building secure, killer websites that are tailored and personalised to user experience.

Hear directly from a not-for-profit organisation on their journey in moving to the Cloud in this case study presentation.

This package includes the following session videos: 1. The modern not-for-profit: Thriving in the age of Cloud computing and technologyThis session will look objectively at the technology developments that have occurred over the last 2 years which are transforming the not-for-profit landscape. Covering topics such as Cloud computing, workforce mobility, business intelligence and CRM, Tony will present a glimpse into the future with his view of the “modern not-for-profit”, combined with real world examples of how CEOs have already transformed their organisations through the use of technology.

This package includes the following session videos: 1. The whole world in your hand: Embracing the mobile revolutionThe mobile revolution is changing the way organisations work and interact with their audience. It adds another channel to the multi-channel world where our not-for-profits exist. This creates opportunities and changes the ways we can communicate, market, fundraise and provide services. This presentation will look at the range of effects that mobile connectivity has on the not-for-profit sector and examples of how organisations from Australia and abroad are learning about using mobile. It will also provide guidelines for approaching the integration of this global trend into your work.

This package includes the following session videos: 1. The modern not-for-profit: Thriving in the age of Cloud computing and technologyThis session will look objectively at the technology developments that have occurred over the last 2 years which are transforming the not-for-profit landscape. Covering topics such as Cloud computing, workforce mobility, business intelligence and CRM, Tony will present a glimpse into the future with his view of the “modern not-for-profit”, combined with real world examples of how CEOs have already transformed their organisations through the use of technology.

This power session consists of two presentations and a Q&A session. Presentation 1 Strategic communications planning for not-for-profits In a crowded marketplace it’s especially valuable to have a clear message. As a not-for-profit your message is your promise. It sums up what you do and why it matters. Understanding your strategic communications goals is complex. Good communications don’t just happen. It’s a disciplined process that starts with an honest appraisal of your market position, successes and concerns. This presentation will take delegates through how to create a new strategic communications plan for their organisation and how to review profile, target audiences, perceptions, key messages and how to measure success.

Not-for-profits are taking advantage of social media’s ability to facilitate and expand their impact by combining an organisational strategy with their professional online networks to connect, build relationships and establish trust and thought leadership. This way of operating goes beyond simply using tools like Facebook or Twitter and requires a networked mindset where openness and being ‘data-informed’ are essential. This interactive presentation will explore how not-for-profit leaders can improve their organisation’s social media use and embrace best practices of a networked not-for-profit, including measurement and learning, and avoiding some of the pitfalls and challenges.

Oh not-for-profit social media warriors, it’s time to hone your skills, learn new moves and take one step closer to the mastery of your art. In this training session you will learn about techniques to make your content cut through the noise, the fine art of scheduling posts and the social media toolkit every not-for-profit should know about. Be prepared. Speaker biography: Ben Teoh grew up on a steady diet of subtitled martial arts films, Saturday morning cartoons and Power Rangers. As Content and Community Coordinator at Connecting Up, he spends his time writing newsletters and articles, building the Connecting Up online community and teaching other not-for-profits how to use online technology to make a difference.

The mobile revolution is changing the way organisations work and interact with their audience. It adds another channel to the multi-channel world where our not-for-profits exist. This creates opportunities and changes the ways we can communicate, market, fundraise and provide services. This presentation will look at the range of effects that mobile connectivity has on the not-for-profit sector and examples of how organisations from Australia and abroad are learning about using mobile. It will also provide guidelines for approaching the integration of this global trend into your work. Speaker biography: John is a not-for-profit technology educator and strategist helping not-for-profits for over 20 years. He provides advice, educate and write about the effective use of technology in not-for-profit organisations. An additional video on the speaker panel featuring John Kenyon and Beth Kanter is included in this package. 

This session will look objectively at the technology developments that have occurred over the last 2 years which are transforming the not-for-profit landscape. Covering topics such as Cloud computing, workforce mobility, business intelligence and CRM, Tony will present a glimpse into the future with his view of the “modern not-for-profit”, combined with real world examples of how CEOs have already transformed their organisations through the use of technology. Speaker biography: Tony Nissen is the National Solutions Manager for R & G Technologies and has consulted to some of Australia’s largest and most successful not-for-profits. R & G Technologies is one of Australia’s leading IT consultancy and Cloud service firms specialising in the not-for-profit sector.

A rugby fan and father of two young boys forces the NRL to take a strong stand on violence against women by current players. A rural villager in India forces unprecedented attention on local village level corruption and a commitment from authorities to stamp it out. A Melbourne childcare worker mobilises hundreds of thousands of people globally forcing Lindt and Ferrero to commit to stamping out child labour in their supply chains. A 22-year-old man from Sydney brings Alan Jones - one of the most powerful people in national media - and his radio show to its knees in less than two weeks.

We all love great stories. Stories have the power to move minds and hearts, to create worlds and destroy them, and ultimately, to motivate our audiences and supporters to our actions and causes. In a fragmented media landscape, one where people-powered media has become a new standard of communication, the contest to get stories in front of audiences has never been more severe. But for those who can capitalise on these opportunities, there has never been more direct way to reach motivated groups of passionate supporters, ones who will see your cause succeed. In this enlightening and highly practical session, author, filmmaker and web designer Mikey Leung will help you elevate your art of digital storytelling, using free and open source software platforms, to reach audiences just around the corner or indeed, worldwide.

This power session consists of two presentations.  Presentation 1 Digital strategy and online marketing toolsAs we are aware, the digital space is rapidly growing every day and with so many new mediums or communication, how does one manage their time and their brand online? How can we effectively and efficiently communicate with our community online? Let’s try to help make life easier with some great online tools that help make managing multiple channels that little bit easier!

This power session consists of two presentations and a Q&A session. Presentation 1 Using social media to (re)engage about sexual health and build online communities For its recent social marketing campaign, The Big Picture, ACON Health developed the first large scale social media initiative in the Australian HIV sector to target gay men who account for ¾ of new HIV infections in NSW. This presentation will show how the social media campaign was developed and will explore the benefits of Facebook and Twitter, the challenges faced and the lessons learned, such as:

If your not-for-profit is thinking of upgrading to Windows 8, here's an introductory look at what's new and how to approach this operating system.

Micro-globalism is a new force which is dramatically changing the way the world does business. In the next ten years it will cause a substantial shift in employment within Australia and directly cause the failure of many thousands of businesses who fail to adapt.