Past webinars

This session is geared towards small to medium sized organisations (under 75 staff), where you may be an IT professional or an accidental techie who has to wear more than one hat and juggle tech responsibilities with others while trying to keep your workload focused on the mission.

Thinking of getting into online fundraising but don't know where to start? Prashan Paramanathan from Chuffed.org runs through the basics in this recorded webinar for #GivingTuesday.

Need help getting your message out? Leila Henderson shares her PR tips for not-for-profits for #GivingTuesday.

Watch this webinar and learn how to use social media and free tools to engage your audience and share their story through the power of video.

Your website is the face of your organisation in the digital world and needs to be easily found by Google and that's where SEO plays a role.

Email is a key channel to communicate with our stakeholders, volunteers, donors and supporters. Many not-for-profit organisations use emails to send out e-newsletters, information on the upcoming fundraising campaigns, event invitations and other campaigns to promote their cause.  It is a powerful marketing tool that delivers value by driving response and cultivating ongoing relationships, and it is cited by marketers as one of the tactics with the best ROI. Numerous surveys of online marketers around the world also show that email is as important to them as it was two years ago. But it has to be done right to generate results.  This webinar aims to extend participants' skills and knowledge in practical and successful email marketing. Learning outcomes include: 

A picture is worth a thousand words."  The above saying shows what a powerful communication tool a picture can be, whether it is to tell a story or share a message. It is engaging, attention grabbing, visually appealing and can create strong emotional attachments.  So how can you use an image effectively as part of your marketing campaign, especially on social media?  In this webinar you will learn: 

Information management is a fundamental function of all not-for-profits. Organisational documents and records are valuable assets that not only provide evidence of organisational activities, but also support your strategic objectives and your day-to-day operations. Advances in information and communication technology over the last few decades have led to the creation and collection of vast quantities of documents and data in electronic systems. This has dramatically changed the way organisations need to approach their information management practices. Poor information management can seriously hamper the conduct of the organisation, lead to inefficient practices, lowered productivity and put an organisation at risk of regulatory non-compliance. Quality management of information, on the other hand, results in efficient work practices, improved decision making, clearer communication and reporting and can help with accountability and compliance.

The use of an effective Client Relationship Management (CRM) system is widely accepted as an effective tool for growing your organisation. For not-for-profits these systems are used for fundraising, stakeholder management and sometimes case management of the client base. In practice, however, the myriad of choices in today’s market can be confusing and will not all offer the best solution for you. Do you purchase a system on premise or opt for Software as a Service (Saas)? Do the needs of your organisation change regularly and will your system accommodate the change? After making your selection, there is the added challenge of implementing the system and managing the change within your organisation to ensure the technology is adopted swiftly and delivers fast ROI.

If you're looking for an easy way to get started with cloud computing, Microsoft's free suite of tools offers you a great way to personally dive into email communications, cloud storage, document editing and contact management.

Moving to the Cloud is a big step for most organisations, especially if you are a small not-for-profit with limited budget, resource and time. How can you be sure that you are moving in the right direction, using the right solutions and taking all the necessary steps to ensure a smooth transition? This webinar will give you a 10-step checklist of things to consider and evaluate before moving to a Public Cloud solution to avoid undesirable situations and issues that can be quite costly.   In addition to that, you will also learn about: The advantages and disadvantages of Public Cloud solutions The differences between Google Apps and Office 365 About the presenter - Tony Nissen

More and more organisations are now turning to mobile technology to engage with their audience. In this recorded webinar, Ryan Jones takes you through the difference between apps and websites.

Technology is moving so fast that what’s the norm today is old school by tomorrow. By thinking outside the box, embracing new emerging technologies and changing the way ICT is thought about within the organisation, it is possible to reduce the costs and risks for your organisation, as well as give your staff the technology and freedom to do their jobs better.

These days there is a bewildering array of software available for almost every possible need. Never has the choice been greater. On the face of it this is a good thing but with so many systems available it is very easy to make the wrong decision. Make the wrong decision, choose an inappropriate system, and you could be wasting large amounts of money and staff time and you could even end up with a demoralised workforce who dread coming to work. So how do you choose the best system for your particular organisation? Do you get a recommendation from others, search the web and buy what seems to be most popular? Or attend an exhibition and buy what looks nice? 

Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Not-for-profits upload hours of video to their websites, Twitter and Facebook. It seems like every not-for-profit in the world is either using video – or panicking that they don’t know how. Simply putting a video up doesn’t mean anyone will watch it. We’re exposed to so much video today, viewers no longer have the time or patience for the bad stuff. If you’re video’s not good, it’s gone – and so is all the time and money you spent shooting and promoting it.

Donors are the lifeblood of your organisation, volunteers the strong backs upon which it is built. You rely on them and on the partners and other constituents who interact with your not-for-profit on a daily basis. Tracking them all involves creating and maintaining a lot of data.  But that data also needs to be accessible. A database is like a First Aid kit—it doesn’t matter what’s in it if you can’t get to it when you need to. For example, if a donor calls, you want to be able to instantly access their donation history, their personal information and any other relevant data.  

In today's rapid-fire-aim world of social media, too many organisations apply a scattergun approach to their external relations. But this approach rarely achieves much; all too often it just confuses the audience and puts them 'offside' because of the irrelevant material being hurled at them. In this webinar you will learn why having a communication strategy is so important and how to create one for your own organisation that meets real-world organisational goals.

Facebook is the biggest and most popular social networking site in the world. With more than 11.5 million users in Australia, it is quickly becoming an important marketing tool for not-for-profit organisations to raise awareness, share stories, raise funds and gather the community to support their cause. This webinar will look at the basic principles in Facebook marketing to help you make the most of this tool to reach and engage your target audience.

Those who have succeeded in crowdfunding know that it’s not as easy as “build it and they will come”. Like any form of fundraising, it takes hard work and perseverance. This practical webinar will teach you everything you need to know to succeed at crowdfunding as Tom shares a series of lessons and walk participants through the decisions they will need to make before launching a fundraising campaign.

Although social media has revolutionised how not-for-profits communicate online with their supporters and donors, online fundraising tools like "Donate Now" buttons and e-newsletters are essential building blocks to a successful social media strategy. This webinar highlights over 50 online fundraising and e-newsletter best practices that can be easily implemented at a very low cost in order to quickly improve your not-for-profit's online fundraising, e-newsletter and social media campaigns.

Many not-for-profits are now using Facebook to build a community of supporters for their cause and engage their audience. Join this webinar to learn how to create a Facebook content strategy, how to increase likes to your page and how to engage your fans with your content.

Mobile apps are taking off in a huge way. Every industry is looking to take advantage of the mass adoption of smartphone technology and not-for-profits are looking to do the same. In this presentation you will learn how to effectively plan your needs and deliverables when it comes to developing mobile apps for your organisation. It will provide some insights and thoughts on how successful mobile app developers achieve this.

Mobile can be used as a way to make connections with your audience, so that one-time donors become lifetime supporters. As the mobile trends continue to grow, your donors will soon come to expect mobile capabilities from your organisation. Learn how to prepare for the mobile wave, so you’re ready to tap into the power of mobile.

In this webinar, you will learn how to leverage the power of the most popular and successful forms of Facebook Ads, Facebook Offers and Location-Based Marketing on Facebook – and which suits your organisation the best for immediate results!

What is Web Experience Management? It's all about building secure, killer websites that are tailored and personalised to user experience.

Hear directly from a not-for-profit organisation on their journey in moving to the Cloud in this case study presentation.

This package includes the following session videos: 1. The modern not-for-profit: Thriving in the age of Cloud computing and technologyThis session will look objectively at the technology developments that have occurred over the last 2 years which are transforming the not-for-profit landscape. Covering topics such as Cloud computing, workforce mobility, business intelligence and CRM, Tony will present a glimpse into the future with his view of the “modern not-for-profit”, combined with real world examples of how CEOs have already transformed their organisations through the use of technology.

This package includes the following session videos: 1. The whole world in your hand: Embracing the mobile revolutionThe mobile revolution is changing the way organisations work and interact with their audience. It adds another channel to the multi-channel world where our not-for-profits exist. This creates opportunities and changes the ways we can communicate, market, fundraise and provide services. This presentation will look at the range of effects that mobile connectivity has on the not-for-profit sector and examples of how organisations from Australia and abroad are learning about using mobile. It will also provide guidelines for approaching the integration of this global trend into your work.

This package includes the following session videos: 1. The modern not-for-profit: Thriving in the age of Cloud computing and technologyThis session will look objectively at the technology developments that have occurred over the last 2 years which are transforming the not-for-profit landscape. Covering topics such as Cloud computing, workforce mobility, business intelligence and CRM, Tony will present a glimpse into the future with his view of the “modern not-for-profit”, combined with real world examples of how CEOs have already transformed their organisations through the use of technology.

This power session consists of two presentations and a Q&A session. Presentation 1 Strategic communications planning for not-for-profits In a crowded marketplace it’s especially valuable to have a clear message. As a not-for-profit your message is your promise. It sums up what you do and why it matters. Understanding your strategic communications goals is complex. Good communications don’t just happen. It’s a disciplined process that starts with an honest appraisal of your market position, successes and concerns. This presentation will take delegates through how to create a new strategic communications plan for their organisation and how to review profile, target audiences, perceptions, key messages and how to measure success.

Not-for-profits are taking advantage of social media’s ability to facilitate and expand their impact by combining an organisational strategy with their professional online networks to connect, build relationships and establish trust and thought leadership. This way of operating goes beyond simply using tools like Facebook or Twitter and requires a networked mindset where openness and being ‘data-informed’ are essential. This interactive presentation will explore how not-for-profit leaders can improve their organisation’s social media use and embrace best practices of a networked not-for-profit, including measurement and learning, and avoiding some of the pitfalls and challenges.

Oh not-for-profit social media warriors, it’s time to hone your skills, learn new moves and take one step closer to the mastery of your art. In this training session you will learn about techniques to make your content cut through the noise, the fine art of scheduling posts and the social media toolkit every not-for-profit should know about. Be prepared. Speaker biography: Ben Teoh grew up on a steady diet of subtitled martial arts films, Saturday morning cartoons and Power Rangers. As Content and Community Coordinator at Connecting Up, he spends his time writing newsletters and articles, building the Connecting Up online community and teaching other not-for-profits how to use online technology to make a difference.

The mobile revolution is changing the way organisations work and interact with their audience. It adds another channel to the multi-channel world where our not-for-profits exist. This creates opportunities and changes the ways we can communicate, market, fundraise and provide services. This presentation will look at the range of effects that mobile connectivity has on the not-for-profit sector and examples of how organisations from Australia and abroad are learning about using mobile. It will also provide guidelines for approaching the integration of this global trend into your work. Speaker biography: John is a not-for-profit technology educator and strategist helping not-for-profits for over 20 years. He provides advice, educate and write about the effective use of technology in not-for-profit organisations. An additional video on the speaker panel featuring John Kenyon and Beth Kanter is included in this package. 

This session will look objectively at the technology developments that have occurred over the last 2 years which are transforming the not-for-profit landscape. Covering topics such as Cloud computing, workforce mobility, business intelligence and CRM, Tony will present a glimpse into the future with his view of the “modern not-for-profit”, combined with real world examples of how CEOs have already transformed their organisations through the use of technology. Speaker biography: Tony Nissen is the National Solutions Manager for R & G Technologies and has consulted to some of Australia’s largest and most successful not-for-profits. R & G Technologies is one of Australia’s leading IT consultancy and Cloud service firms specialising in the not-for-profit sector.

A rugby fan and father of two young boys forces the NRL to take a strong stand on violence against women by current players. A rural villager in India forces unprecedented attention on local village level corruption and a commitment from authorities to stamp it out. A Melbourne childcare worker mobilises hundreds of thousands of people globally forcing Lindt and Ferrero to commit to stamping out child labour in their supply chains. A 22-year-old man from Sydney brings Alan Jones - one of the most powerful people in national media - and his radio show to its knees in less than two weeks.

We all love great stories. Stories have the power to move minds and hearts, to create worlds and destroy them, and ultimately, to motivate our audiences and supporters to our actions and causes. In a fragmented media landscape, one where people-powered media has become a new standard of communication, the contest to get stories in front of audiences has never been more severe. But for those who can capitalise on these opportunities, there has never been more direct way to reach motivated groups of passionate supporters, ones who will see your cause succeed. In this enlightening and highly practical session, author, filmmaker and web designer Mikey Leung will help you elevate your art of digital storytelling, using free and open source software platforms, to reach audiences just around the corner or indeed, worldwide.

This power session consists of two presentations.  Presentation 1 Digital strategy and online marketing toolsAs we are aware, the digital space is rapidly growing every day and with so many new mediums or communication, how does one manage their time and their brand online? How can we effectively and efficiently communicate with our community online? Let’s try to help make life easier with some great online tools that help make managing multiple channels that little bit easier!

This power session consists of two presentations and a Q&A session. Presentation 1 Using social media to (re)engage about sexual health and build online communities For its recent social marketing campaign, The Big Picture, ACON Health developed the first large scale social media initiative in the Australian HIV sector to target gay men who account for ¾ of new HIV infections in NSW. This presentation will show how the social media campaign was developed and will explore the benefits of Facebook and Twitter, the challenges faced and the lessons learned, such as:

If your not-for-profit is thinking of upgrading to Windows 8, here's an introductory look at what's new and how to approach this operating system.

Micro-globalism is a new force which is dramatically changing the way the world does business. In the next ten years it will cause a substantial shift in employment within Australia and directly cause the failure of many thousands of businesses who fail to adapt.

Learn and be inspired by some of the most effective online fundraising ideas and strategies from around the world.

If your not-for-profit needs to set up a basic computer network, this webinar will take you through how to set up an organisational network.

In this introductory webinar, we will help you understand how Facebook works and guide you through the basics of Facebook for not-for-profits

Need to use Adobe products for your not-for-profit? Ryan Jones takes you through some of the main Adobe products and how they can be used.

Are you looking for a way to better manage how your not-for-profit manages its contacts, clients and supporters? Implementing a constituent relationship management (CRM) system can give you a better way to bring your data into one place making it easier to keep track of how you connect with your community.

Interested in Microsoft SharePoint? Debbie Ireland shares how it can be used to help your team work better together.

If you're looking for a way to manage your relationship with your clients or donors, this one hour webinar from TechSoup will show you how Microsoft Dynamics CRM can help.

If you're looking to adopt a new constituent relationship management (CRM) system for your not-for-profit, learn how important it is to avoid these common mistakes.

Learn how a constituent management (CRM) system can be used to help you connect and manage your community better.

Need a way to make sense of the content on your not-for-profit's website? Using an open source content management system such as Druapl may be just the thing you need to not only make it easier to organise but also easier to create and edit your content.

Looking for a better way to organise the blog posts, links, media and pages on your website? Open source content management systems (CMS) are a great way to give structure to what you're doing online and make it easier to add, remove or edit content.

In this webinar on WordPress, Chris Drabsch will take you on a grand tour of the web's most popular content management system (CMS).

Many people don't realise that YouTube is now the second biggest search engine in the world, so search engine optimisation on your videos becomes critical.

Digital storytelling includes videos, photos and interactive ways we share information about meaningful endeavours. Here's how SlideRocket can be used to tell your story. Join Evonne Heyning, Interactive Producer at TechSoup Global in San Francisco as she shared how their social media team uses SlideRocket for sharing interactive presentations and media across offices. Topics included transmedia campaigns for causes, dynamic interactive presentations and live events, integrating social media discoveries along with the TechSoup Digital Storytelling Challenge, an annual video and photo campaign. Original slides can be found at http://portal.sliderocket.com/TechSoup/slidestory

Concerned about keeping your not-for-profit's data and computers safe? In this webinar, Tony Stratton gives an overview of cybersecurity for not-for-profits and what Kaspersky products are available to help. He looks at: Importance of Internet Security How to choose Anti-Virus Software Award Winning Kaspersky Business Security Installing Anti-Virus Network Audit Kaspersky discount pricing for not-for-profits Kaspersky is one of the leading security software providers and offers discounts to not-for-profit organisations through Connecting Up. Find out if your organisation is eligible to access these discounts.

Computer networks can range from a simple peer-to-peer network to a more complex client-server network. While a complicated network can generally perform more advanced functions, it requires more involved planning, particularly in regard to the server application. By: Tom Jelen and Russ King